What Is Website Development?

Website development is a relatively broad term that many of us use without fully understanding what it means. Since the birth of social media and the growth of online marketing, there are many companies around the globe claiming to specialise in this area. But what exactly does it mean, and how could it help your business?

Website (or web) development basically covers the work involved in creating an online site. The components involved in this process can range from developing a single, static page to advertise a company’s contact details or place, and could extend to the most complex, web-based internet applications and network services.

Since the commercialisation of the internet, this has been a growing industry that has allowed people to work remotely from all corners of the world. It has catered to a growing demand, with many businesses needing to outsource technical experts to help them get their website up and running.

Under this umbrella, you will find categories such as web engineering, web design, web content development and e-commerce. Ecommerce refers to the process of online shopping that many sites now use to sell the majority of their products. It is so successful, it has been predicted to give many high street stores extinct.

Among professionals, the term web development usually refers to the non-design aspects of building a website. The services are equally important, but they are usually offered separately – either by the same company by way of an in-house design expert or to be sought separately.

In recent times, the term has come to include writing mark-up and coding for sites, as well as the creation of content management systems (CMS). CMS allows non-technical people to make changes to their websites without possessing the same knowledge that a web developer might.

Depending on the size and scale of your company, you may already have a web development team in-house that deals with this aspect of your business. However, many companies tend to outsource this work as it comes with the benefit of being able to be performed remotely, saving on costs.

If you own a start-up or smaller organisation, you may be thinking about employing a single web developer to handle your project. They may work as part of a larger organisation, such as a digital marketing agency, so will be able to grow along with your company to accommodate your needs.

You will need to keep the cost of these services down to comply with your budget, so it is best to look for a web developer who can offer you a combination of value for money and skill. If you’re on a particularly tight budget, you should discuss this with them to find out what they can do to help you.

As well as a number of web development and design services, an agency may be able to help increase your brand’s visibility in other ways – by managing your social media platforms or helping you develop an effective online marketing strategy.

Not only are they technical experts, people who work in this kind of role with have in-depth knowledge of the modern consumer market, so will have a mind for online business. They should also have a creative eye, so will be able to help make your company advertising stand out against other competitors on the market.

You will find a number of digital marketing companies online who you can contact directly to help you enhance your online profile. Be sure to check out customer reviews to find out which ones are the best. You should also be able to view earlier examples of their completed work on their company website.

5 Questions to Ask Before Choosing a Web Design and Development Company

Along with the technological advancement, there has been a sheer abundance of websites and applications. You would hardly find a reputed company or even a startup who does not own a website for their business. The website and application have become a cornerstone of the businesses in the modern era where technology sits at the topmost place.

However, a bad side also appears with lots of greats! Keeping the immense popularity of websites and mobile applications in mind, a huge number of web development companies have risen with their own promise of excellence. While some keep their words, some simply fail! That’s why this article is a must-read for you as it will provide you the best solution how you can choose a web design and development company standing in 2018. So, let’s take a tour.

How to Choose the Best Web Design and Development Company: Some Questions to Ask Before Hiring

Following are the questions which are needed to be asked to the company you are hiring. Consider the questions as the interview round. Since you are hiring, you have all the right to fulfill your satisfaction.

What is the inclusive cost of the project?

Costing always plays a pivotal role regardless of the service or product you’re going to purchase or anything else you are opting for. So, why not ask the web design company about the costing? Various reports are registered regularly regarding the problems occurred for pricing.

There are two sorts of pricing agreement you would find: hourly and project based. If you are a small company, you must not have a huge budget to invest. So, the wisest decision would be being aware of all the hidden price, annual subscriptions, and support charges. On the other hand, large fortunes should also not waste unnecessary money behind everything. Ask the company about the quotation and judge it by yourself whether the price is good enough.

What is the timeline?

The timeline is the second-most important aspect to take into consideration while appointing a company for your website development project. In most cases, people make mistakes and they have to suffer for that with an unnecessarily stretched timeline. Basically, companies give false hopes with a short timeline and once they sign the contract the delivery gets delayed.

Thus, the solution is asking for a timeline and contacts of their previous consumers. Ask them about the company and their experience with them. Also, ask for a phase-wise project workflow which would display the project and the timeline broken into various phases. This would simply lessen the complication and risk of the lengthened project.

Are you providing both the design and development within the cost?

This is often ignored but an immensely important question to ask a web development agency. You have to understand that web designed and development are not the terms which can be used interchangeably. Those are two entirely different subjects. One takes care of the front-end and one takes care of the backend. In various occasions, it has been noticed that the web design firm has only provided the quotation for the design (it can also be called front-end development), and the consumer regarded that as the price of the whole project. Consequently, a misunderstanding and argument have initiated later. So, you need to be cautious and ask the IT Company whether they are quoting for the whole project, or only for design or development.

Will the website be responsive?

Standing in 2018, this is the most relevant question to ask any website design and development company. With an uncountable number of mobile users, your website needs to be mobile optimized so that you get noticed by the billions of mobile users around the globe. If your website is not responsive, the chances of shining among your consumers are less than you can ever imagine. So, ask the company you are thinking of appointing whether the website they will design and development would be responsive to all the devices. If they cannot provide such responsive websites, you should simply start looking for other companies.

Will I be able to manage my website’s content by myself?

Yes, you may not consider this question in the excitement of having an awesome website for your business but at the end of the day, this question would be one of the most essential aspects of a good website. Basically, you would certainly require managing the contents of your website at any point of time. Adding, editing or deleting contents (images, texts, videos and every other thing) are the vital aspects which can take you to the height of success.

If you do not have a CMS (Content Management System) embedded on your website, you are most likely to land in the middle of a deep ocean. You have to contact the web development form each time you want to add, edit or delete any content on your website. This can make your business vulnerable as they can ask for a further monetary contribution from your end. Moreover, they may not be available at the moment when you need them the most. If you have a CMS, you can do almost anything on your website even if you don’t have any idea about technicalities.

So, these questions can evolve to be your savior when you are opting for availing a web design and development agency. If you are aiming at getting the best service, the company you are going to hire has to meet these aspects.

Important Things to Consider When Designing and Developing a Web Portal

Today’s brands cannot think without a website and with more and more people using the internet and remaining connected at all times, it is becoming crucial for business owners to understand what people want and to offer them services accordingly. For this, your website has to be attractive while offering essential features and functionalities to keep the business operations smooth. But before you develop or design your web portal, here are few things that you should plan with an intelligent approach to the market.

Make it clear about who you are:

For people, your website is your public face and this means that you should carefully reflect your brands and put forth and incorporate messages that reflect who you are and what you do. This is a great option that can be mentioned on the About Us page as this page will tell all the viewers about the things that you think they should know about your brand.

Choosing a domain:

A perfect domain says a lot and being memorable makes it easy for the audience to make a comeback. Finding the right name of the brand is crucial so that it helps to maintain the identity and purpose of the web portal. So, choose a domain that leads to a greater chance of being located in the search engines. An easy access will always help you get more customers.

Clean design:

Another most important thing that the designers and web developers should remember is to create a clean and appealing design. The quality of the design should be easy to read with intuitive navigation and a clean design is often attractive and easy to read. Such designs help the viewers to focus on the brand and content instead of getting distracted with graphics or irrelevant texts.

Functionality:

During a web portal development, the developers should also consider the functionality of the website. Some of them are the loading issues or any broken links, site security features, and etc. It is very important to consider the user’s perspective and also keep some contact forms, customer feedback sections. Any functional issue on your website can prompt your visitors to quit the site.

Navigation:

If your website is very difficult to navigate, then your customers may never return back to your site. So in order to increase the efficiency of your site and to make it appealing, you can conduct an in-depth site review. One powerful means to improve the visitor’s ability to use your website is to add a site map. This also helps the search engine crawlers to easily crawl your site.

SEO friendly codes:

If you are adding new web pages or even optimizing the existing pages, then it is critical to have SEO-friendly and clean code. It is by improving the site’s code that you can increase the overall return on your investment. SEO friendly codes also act as a guide for the search engine spiders by offering a clear picture of your website’s content.

High web security:

With technological advancements, newer security risks have cropped up. From viruses to malware and malicious apps, there are many things that can cause great damage to your website. To reduce the threats, businesses must add SSL certificates to their websites. And during development, it is vital to review the security features that are within the site’s design and framework.