Things You Need To Consider During E-Commerce Website Development

Web development is complicated. In any project, there are a multitude of aspects to consider, from user experience to performance.

Here are a few other aspects of an E-Commerce site that developers will want to be sure to consider during the development process.

Things to consider during E-Commerce Development are:

1. Responsive Web Design:

For the most part, more customers are shopping whenever they choose and in the most convenient manner for them. However, if customers are able to, they will access your store via their tablet PC’s or smart phones which are where responsive web design India comes into play. Responsive design is going to make your site more accessible on a variety of platforms and devices. This will make the site usable to more people and that could potentially increase your sales.

2. Adding Guest Checkouts Options:

To be honest, people don’t always want to create accounts with every site they make a purchase from. The biggest reason is because of the amount of spam and junk emails they get through to their email accounts each week and it can become very much an annoyance. However, if you are able to offer a guest check-out feature, that may prove to be a hit with more customers. Custom web development can be varied but who’s to say you can’t add a guest check-out? This will attract more people and make them feel at ease shopping at your store too.

3. Site search is important:

it’s important to make sure the search functionality is available and easy to use. In addition, it’s a good idea to utilize features like autocomplete to help users find popular products or items related to their searches.

Faceted search is another important way to help users find products. This functionality allows them to narrow their search in a variety of ways, including by department, size, price range, manufacturer, etc. Providing this functionality gives users more power to find what they need, letting them limit their searches to exactly what they are looking for.

4. Security is essential:

This is especially true for credit card and payment information, but also any customer information like address, phone number, email, etc. Customers have an expectation that their personal information will remain secure when they make a purchase online, so ensuring that SSL is implemented is not just a good idea, but something that is absolutely essential for ensuring that your customers trust that their information will remain secure. In addition, security is required to meet PCI compliance for any business which accepts credit card payments.

5. Optimize Site Performance and Speed:

Have you ever been stuck on a website waiting for the page to load? For most, they switch off after a few seconds because it’s a waste of their time. However, if this happens on your site you’re essentially losing business and that isn’t good. Your E-Commerce web development really must deal with the site’s performance and speed issues. If these things are not optimized then users will look elsewhere.

6. Develop Wisely:

Too many website owners think development means getting more customers or expanding the site’s product pages but in truth, it’s so much more. The above are just five simple things to consider when you are developing your E-Commerce website. When you develop well, you get more customers. E-Commerce website development can be simple; don’t let it catch you out.

Keeping these aspects of an E-Commerce site in mind during development will help you ensure that you are providing the best experience for your customers, but there are many more elements to consider when developing your site. Almost every business owner has to deal with the challenge of E-Commerce web development. This is not easy no matter how experienced you are with the internet or how great your business ideas are. Since users will be coming to the site to learn about and purchase products, developers will want to do everything they can to make this process easy and intuitive. But alongside the considerations of usability.

Do You Legally Own Your Web Site?

You paid good money to have your website designed. But are you sure that you actually own it?

You may be surprised to learn that the firm that did the development work for you may actually be the copyright owner of your web site. If you retained an independent development company or individual to create your site, ownership of your site may be at risk unless you properly contracted with the developer to assign the copyright to you. In short, you may have paid a lot of money to have your site developed, only to find in the end that the developer, and not you, is the copyright owner. If you are in charge of having the web site developed within your company and ownership of the web site later becomes an issue, this may be very difficult to explain to your manager or the board of directors.

Copyright Laws Specify Who Is The Author

The two legal factors involved will be the United States Copyright Act and the contract that you may ot may not have entered with the developer. It is fairly clear under the Copyright Act that the developer would be considered to be the “author” of the web site if the developer was an independent contractor and not a bona fide employee. It is the “author” of the work that has the rights that the copyright act provides.

Works Made For Hire

For a website developed in house by an employee, the company would be considered the owner of the copyright. This is because works created by employees are considered to be “works for hire.” With a “work for hire,” the employer has the right to copyright the work and to assert all of the rights of a copyright owner.

There are cases where an independent contractor can be considered to have made a “work for hire” that vests rights in the company that contracted for the work, but the conditions for this would be very difficult to meet in the case of a web site developed by an outside firm or individual. There are 3 requirements in order for a work created by an independent contractor to be considered a “work for hire.”

The first requirement is that the work be specially ordered or commissioned by you. In most cases, this test will be met if you have contracted the web developer to create your web site from scratch and not based upon a site that the developer has previously created.

The second test is more difficult to meet. The work has to fit within one of the narrow statutory categories which will rarely apply in the case of outsourced web development work. The third requirement is a written agreement that includes a clear agreement between the parties that the work would be considered to be a work made for hire. This requires very specific wording.

Reliance On Work for Hire Status Is Not Enough

One common mistake is to assume that simply placing “work for hire” language in the contract will preserve the copyright in the party contracting for the work. This language alone is not enough. All three requirements must be met and in the usual web development relationship these conditions do not exist. So many people believe that they have the copyright to their work because they used a “work for hire” clause in their contract only to find out later that this clause does not protect their copyright.

Uncertain Ownership Can Devastate Your Business

It is no surprise that this issue of copyright ownership can have devastating impacts on your business. Without properly addressing the issue, the developer and not you would not have the right to file for copyright protection. These rights include the right to control derivative works (modifications) and the right to control publication of the work (posting on the Internet) among other rights.

Practical Solutions To Uncertain Ownership

These potential problems are best solved at the time you enter the contract with the web developer. Most developer provided contracts will be relatively silent on these issues. Silence actually benefits the developer who would usually then be the author of the work under Copyright Laws. This does not benefit the client though.

So what should the client do about this potential problem? Ideally, the original agreement with the developer should require that the developer assign all copyrights in the work to you. The contract should contain language making this assignment and it is also a good idea to require in the contract that the developer provide you with a stand-alone assignment of copyright in a form that is satisfactory to you.

From the developer’s standpoint, web developers often use templates of work that they have done for other clients when taking on new project. You can always satisfy the developer’s concerns by licensing back to the developer certain portions of the work that would permit the developer to use the basic structure of your project as a template for a subsequent project. In doing this, you may be able to negotiate on the pricing aspects of the project and it could work to your benefit. Just be careful not to give too much back to the developer so that the developer can just change the logo and some colors and use your unique layout for another client. You might also consider prohibiting the developer from using your template in connection with a business that competes or otherwise is in a position to take business away from you.

The last alternative that can be used is to have the development company retain the copyright and license the use of the content to the client. This is clearly not the preferred course for the client, but is a method often proposed as a compromise by the developer.

Regardless of the method that you use, be certain that when you pay for development work that you are contractually given the right to use, and preferable exclusively control the content that you have developed.

5 Reasons Why WordPress Is a Good Choice for Your Web Design Project

Having a website is a necessity for almost every organization. With recognition more efficiently promoted and facilitated with a website, corporate entities up to sole entrepreneurs aim to have a professional web development service to come up with a website of their own. Another great benefit to having a business website is that it gives businesses the chance to achieve not just local, but global brand establishment. For this reason, business owners hire a web development firm to create a website that they can easily manage and update with content related to their services and products.

Among the many different content management software options used in professional web development today, WordPress has been the most preferred by many different web development companies and business owners, and here are a few reasons why:

1. WordPress Has An Established History

Professional web development and WordPress go way back. Since this CMS was introduced in 2003, the world of web development has taken great strides and other content management tools have become extinct. To date, WordPress is the most popular blogging software in the world. Even non-blogging websites choose WordPress as the preferred platform.

2. WordPress Is An Intuitive Content Management Software

Unlike other blogging platforms and software, WordPress may be a smarter choice, with intuitive and user-friendly content updating tools. When using WordPress for daily tasks, you need not be a programmer, coder, or an expert in web design; in fact, you can handle updating on your own with its convenient interface that allows you to edit every page in your website. WordPress fosters independence. As your preferred web development firm undertakes your website development in Austin or elsewhere, you can experience a smooth transition to maintaining your new website.

3. It Is Based on Widely Supported Technologies

WordPress is based on PHP technology, which is used by over 80% of the websites today. Along with this, WordPress also allows for more flexibility in terms of creating your own taxonomies, custom post types, and metadata. This CMS allows you to add customizations and additional features easily with the help of any PHP programmer.

4. It Is Portable

Hundreds of web hosts support WordPress and it’s common technology requirements, so website owners can feel confident in finding a home for their new WordPress-driven site. Considering this portability, you can create possibly all the websites you need: from personal blogs, to business websites, photoblogs, portfolios and more, using WordPress as your platform. Simply communicate your interest in WordPress support to your web hosting company.

5. WordPress is Customizable in Every Aspect

Your WordPress site can be extended with hundreds of other plugin software, customizing your WordPress site to adapt to your preferences is easy. While it has default themes for you to choose from, it is possible to fully custom theme the website. An experienced web designer can help you turn your custom branded vision into compatible theme templates. Even plugins and forms can be customized with a unique design.