Engaging A Website Development Firm That Suits Your Needs

If you own a business website, then you should plan its maintenance keeping in the mind the future growth pattern of your business. The growth of your business would have a direct consequence on your website, because the faster or slower your business grows, that much more visitors and customers will be visiting your website. This means, as the business grows, you are looking at keeping your website updated with relevant technologies and website site development so that the website maintenance is hand in hand with your business growth.

Whenever we say website maintenance we are talking incorporating new web applications to add more features like product display system or integration with social media services or a new type of forum or commenting system. Website maintenance also includes upgrading the website to handle more visitors as well as more products.

Make it better by adding interactive media like pictures, video and flash content. You may also wish to revamp your website to reflect changing times and changing the image of your business.

Website Development

Irrespective of what kind of website maintenance you are planning to do, you have to get it done by a professional team of website developers. More often than businesses would care to admit, they would get their website development done by a freelance web designer who is working offshore, which would result in a website that is not technically complete and has code that is not built with a vision in mind.

This means, when you set out to make changes to it, it would be next to impossible. This is actually one of the major problems that happen when you end up hiring a bad web development person or company.

There are a lot of things that can go wrong. For instance the code that was used the website could lack a specific structure or any conformance to established industry standards. The database connections between the website and the database is all wrong or is simply not efficient, like using ten connections when two would suffice. This not only impacts your website performance, it is going to cost you a lot over the period of time of that particular website design is in use.

A poorly trained developer, out of sheer laziness or deadline pressures, would end up writing code that is difficult for others to follow. Some do not even bother putting in the basic security protocols that need to be implemented while designing the website, even if security wasn’t an explicit requirement by the client.

Choosing A Good Developer

Given all these problems that one could face when you unknowingly hire a bad developer, the question comes down to this. How do you hire a good web developer person? You are looking for a developer, any developer, who understands that websites are part of the internet. The internet is always in a state of continuous evolution. Keeping in mind this fact, the web developer should develop the website to meet current standards but also allow for a code that can be modified by other developers, including themselves.

The web developer should understand that website is almost like a piece of software and as with software, there will be improved version of the website that will be built to replace the older versions of the website. Find a website developer who is willing to support your site even after its initial development.

Another aspect of web development that needs looking into is the incorporation of search engine optimization ideas into the website, from the very early stage of the website development. There is no reason why you, the customer, have to wait for the website development to finish and then hire a search engine optimization expert to make your website more visible to search engines.

Things to Know Before You Develop a Website

Irrespective of the purpose of the website, there are a few things every developer needs to do before creating a website. In this article, we are going to discuss these basic things and some more that you can do to ensure building a really amazing and unique site.

Things to Consider Before Creating a Website

1. Domain Name: Your website’s domain should –

perfectly match with the idea or the type of business you want to build.
be a name that people can remember easily.
be short and easy to type.
Include the target keywords.
not have numbers and/or hyphens.
have an appropriate domain extension, depending on your business type
Be well-researched.

2. Web Hosting

Compare different hosting service providers and plans.
Choose a reliable hosting that perfectly suits your needs.
Check and compare the storage, bandwidth capacity and other features of the hosting.
Choose the hosting that comes with uptime guarantee.
Check and compare hosting prices, upgrade options and rates, etc.
Read user reviews and testimonials.

3. Web Technology: There are many technology options, such as HTML5, JavaScript, PHP, DotNet and more, that you can choose from for developing your own site. You must have a strong command over the technology or should be willing to hire a good web development company/developer for the job.

4. Purpose of the site: The purpose for which you are building the site would decide a lot of things, including the website name, domain, design, layout, theme, content, etc., so you better figure it out the first thing.

5. Website Design/Theme/Layout: Choose a theme that you know your website visitors would like. The layout should be simple, easy, neat and clean and easy to navigate. The website design should be simple, attractive yet professional. Use the right fonts, colours, background colour, font-size and other design elements. Make sure to include a footer with the right menus, disclaimer and a good design.

6. Sitemap: Design a sitemap/flowchart of your website which should consist of all the website URLs and/or pages in a neat manner to help users and search engines understand the website navigation.

7. Website Content: The content is probably the most important part of a website. It is the thing for which the users will actually visit your site, so try to make your website content simple, attractive, informative, relevant, unique, easy to read, short and precise. Make sure to include your business target keywords within the content as well as in the meta tags of the web pages. Optimize the web content for image size, loading speed, layout, headings, title, quality and more.

8. Audience: Research thoroughly to find out more about your target audience and understand the competition in the target market so that you can write the content and build a website accordingly.

9. Website Images: use only high-quality and relevant images on the website. An image is the second best content type after the text that you can use to attract more visitors and keep them longer on your site. If you can afford, hire a professional image designer/editor/photographer for the job.

10. Uniqueness and Freshness: One thing that will decide how users react to your website is how unique or different your site is from the competition. Use unique content, images and even a unique website layout to build an authority in the market. There is no meaning of having a website if you are going to provide the same content as everyone else. Also, make sure to keep the website content up-to-date to keep your visitors hooked.

11. Target Browsers, Platforms and Devices: Before you start building your website, you must know the target platforms on which your website will be working. A business website should be built with cross-browser compatibility – to work great on all modern browsers and responsiveness – to open properly on all screen sizes and resolutions.

12. SEO Optimization: SEO is still probably the best way to organically optimize a website and improve its value for the users and the search engines. You should utilize proper on-page SEO techniques to correctly optimize your website for better rankings.

13. Social Media Integration: Make use of the various social media tools like sharing options, Facebook page widget, Twitter timeline widget, etc., on your website to provide your web visitors sufficient options to share and be social.

14. Registration and Sign-In: If you are going to provide the visitors with an option to register or sign-in on your website, make sure to do it right by implementing proper security measures. Make nice, attractive-enough pages for user registration and sign-in, and include social sign-in options if possible. You can also offer other advantages and freebies on new registrations.

15. Website Tracking and Analysis: A website is usually built with the purpose to attract traffic, therefore you should have a proper way to keep track of your website visitors, their activities, reactions and other related metrics. The Google Analytics Tool is one way to do this.

It’s a good thing if you are a professional web developer and can build your website on your own, but there are many other important things like website optimization, design, etc., that you should be aware of when building a website. We have mentioned above the things you should consider before you actually start building your website. Feel free to share your responses in the comments below.

Website Development – 5 Tips to Improve Your Webpage Performance

Web page loading time plays an important role in drafting the destiny of the website. One of the biggest challenges posed by web developer during website development is developing download time friendly websites. Most of the web visitors love to visit those web pages which are downloading time friendly. According to a survey conducted by leading research organisation most of the users feel that things don’t happen fast enough to impress them. According to Christian Heilmann – Hollywood action flicks are to be blamed for generating the expectation of fast loading web pages in the web visitor because they always show the high decree, data rich animated webpage interfaces that pop up at the click of the mouse spilling out encyclopedic data within matter of few milliseconds. The over use of technology or very immature use of it may kill the purpose of the particular website application. It is always important to display the correct information at the places which will guide the web visitor to their ultimate goal.

There are many factors which may contribute towards slow download time of your webpage like

1. HTML is most commonly used for web development. Heavy file size of the HTML documents used during particular website development venture is one of the foremost reasons to slow down the downloading time of your webpage.

2. File size of another elements used during website design like graphics, programming scripts, and other multimedia functions are also responsible for slowing down the websites downloading time.

3. The speed of internet connection, server, and responsiveness of visitor’s computer also hampers the speed of the website.

These are just some of the technical factors which may play important role in affecting the speed of the particular website. There are certain measures to be taken up at web developer’s end during web development to create the download time friendly web application. Those measures are:

1. Optimise the HTML file size.

2. Optimise the file size of the elements used up for website application development like graphics, scripts and other multimedia elements. Thoroughly check the HTML scripts to ensure that webpage is not loaded with unwanted scripts during webpage development. Clearly define the image sizes and their container elements so that images load very fastly.

3. Use CSS script to control the functions in particular website application.

4. Now day’s web developers find it easy to use PHP script and JavaScript to cut down the file size and to cache the collated file during web application development. The files are cached, and are automatically updated when some changes are made in data during any phase of application development or website development.

5. Image jumble: Most the web developers used the idea of incorporating the low file size images during the early phases of the website development. These images were very quick in arresting the attention of the web visitor because the images with smaller file sizes loaded first in the mean time the images with large file size loaded up. This invoked the feeling of “more to come” in minds of the visitor. So web developer can use same method with much perseverance to grab the attention of the web visitor till the webpage loads fully.

These tips can be utilised completely to make your web application or website more responsive and user friendly.