Important Things to Consider When Designing and Developing a Web Portal

Today’s brands cannot think without a website and with more and more people using the internet and remaining connected at all times, it is becoming crucial for business owners to understand what people want and to offer them services accordingly. For this, your website has to be attractive while offering essential features and functionalities to keep the business operations smooth. But before you develop or design your web portal, here are few things that you should plan with an intelligent approach to the market.

Make it clear about who you are:

For people, your website is your public face and this means that you should carefully reflect your brands and put forth and incorporate messages that reflect who you are and what you do. This is a great option that can be mentioned on the About Us page as this page will tell all the viewers about the things that you think they should know about your brand.

Choosing a domain:

A perfect domain says a lot and being memorable makes it easy for the audience to make a comeback. Finding the right name of the brand is crucial so that it helps to maintain the identity and purpose of the web portal. So, choose a domain that leads to a greater chance of being located in the search engines. An easy access will always help you get more customers.

Clean design:

Another most important thing that the designers and web developers should remember is to create a clean and appealing design. The quality of the design should be easy to read with intuitive navigation and a clean design is often attractive and easy to read. Such designs help the viewers to focus on the brand and content instead of getting distracted with graphics or irrelevant texts.

Functionality:

During a web portal development, the developers should also consider the functionality of the website. Some of them are the loading issues or any broken links, site security features, and etc. It is very important to consider the user’s perspective and also keep some contact forms, customer feedback sections. Any functional issue on your website can prompt your visitors to quit the site.

Navigation:

If your website is very difficult to navigate, then your customers may never return back to your site. So in order to increase the efficiency of your site and to make it appealing, you can conduct an in-depth site review. One powerful means to improve the visitor’s ability to use your website is to add a site map. This also helps the search engine crawlers to easily crawl your site.

SEO friendly codes:

If you are adding new web pages or even optimizing the existing pages, then it is critical to have SEO-friendly and clean code. It is by improving the site’s code that you can increase the overall return on your investment. SEO friendly codes also act as a guide for the search engine spiders by offering a clear picture of your website’s content.

High web security:

With technological advancements, newer security risks have cropped up. From viruses to malware and malicious apps, there are many things that can cause great damage to your website. To reduce the threats, businesses must add SSL certificates to their websites. And during development, it is vital to review the security features that are within the site’s design and framework.

Do You Legally Own Your Web Site?

You paid good money to have your website designed. But are you sure that you actually own it?

You may be surprised to learn that the firm that did the development work for you may actually be the copyright owner of your web site. If you retained an independent development company or individual to create your site, ownership of your site may be at risk unless you properly contracted with the developer to assign the copyright to you. In short, you may have paid a lot of money to have your site developed, only to find in the end that the developer, and not you, is the copyright owner. If you are in charge of having the web site developed within your company and ownership of the web site later becomes an issue, this may be very difficult to explain to your manager or the board of directors.

Copyright Laws Specify Who Is The Author

The two legal factors involved will be the United States Copyright Act and the contract that you may ot may not have entered with the developer. It is fairly clear under the Copyright Act that the developer would be considered to be the “author” of the web site if the developer was an independent contractor and not a bona fide employee. It is the “author” of the work that has the rights that the copyright act provides.

Works Made For Hire

For a website developed in house by an employee, the company would be considered the owner of the copyright. This is because works created by employees are considered to be “works for hire.” With a “work for hire,” the employer has the right to copyright the work and to assert all of the rights of a copyright owner.

There are cases where an independent contractor can be considered to have made a “work for hire” that vests rights in the company that contracted for the work, but the conditions for this would be very difficult to meet in the case of a web site developed by an outside firm or individual. There are 3 requirements in order for a work created by an independent contractor to be considered a “work for hire.”

The first requirement is that the work be specially ordered or commissioned by you. In most cases, this test will be met if you have contracted the web developer to create your web site from scratch and not based upon a site that the developer has previously created.

The second test is more difficult to meet. The work has to fit within one of the narrow statutory categories which will rarely apply in the case of outsourced web development work. The third requirement is a written agreement that includes a clear agreement between the parties that the work would be considered to be a work made for hire. This requires very specific wording.

Reliance On Work for Hire Status Is Not Enough

One common mistake is to assume that simply placing “work for hire” language in the contract will preserve the copyright in the party contracting for the work. This language alone is not enough. All three requirements must be met and in the usual web development relationship these conditions do not exist. So many people believe that they have the copyright to their work because they used a “work for hire” clause in their contract only to find out later that this clause does not protect their copyright.

Uncertain Ownership Can Devastate Your Business

It is no surprise that this issue of copyright ownership can have devastating impacts on your business. Without properly addressing the issue, the developer and not you would not have the right to file for copyright protection. These rights include the right to control derivative works (modifications) and the right to control publication of the work (posting on the Internet) among other rights.

Practical Solutions To Uncertain Ownership

These potential problems are best solved at the time you enter the contract with the web developer. Most developer provided contracts will be relatively silent on these issues. Silence actually benefits the developer who would usually then be the author of the work under Copyright Laws. This does not benefit the client though.

So what should the client do about this potential problem? Ideally, the original agreement with the developer should require that the developer assign all copyrights in the work to you. The contract should contain language making this assignment and it is also a good idea to require in the contract that the developer provide you with a stand-alone assignment of copyright in a form that is satisfactory to you.

From the developer’s standpoint, web developers often use templates of work that they have done for other clients when taking on new project. You can always satisfy the developer’s concerns by licensing back to the developer certain portions of the work that would permit the developer to use the basic structure of your project as a template for a subsequent project. In doing this, you may be able to negotiate on the pricing aspects of the project and it could work to your benefit. Just be careful not to give too much back to the developer so that the developer can just change the logo and some colors and use your unique layout for another client. You might also consider prohibiting the developer from using your template in connection with a business that competes or otherwise is in a position to take business away from you.

The last alternative that can be used is to have the development company retain the copyright and license the use of the content to the client. This is clearly not the preferred course for the client, but is a method often proposed as a compromise by the developer.

Regardless of the method that you use, be certain that when you pay for development work that you are contractually given the right to use, and preferable exclusively control the content that you have developed.

Create A Small Business Web Site – Your Options

Developing a web site for your small business is practically a requirement in this day and age. When potential customers are searching for information, they often begin their search by finding out if your business has a web site. Most small business owners do not know the first step about developing a web site. There are some options that a small business owner can use to get their site up in running in no time.

Option 1: Hire a Web Developer or Web Development Company

This option is probably the most expensive one, but if you do not have the time and rather leave the details of your web site in capable hands, this option will be your best bet. Before you rush out and hire someone or a company to build your web site, consider the following aspects of web site development:

  • Domain registration
  • Hosting
  • Web design & eCommerce
  • Credit card merchant accounts
  • Secure online ordering
  • Marketing programs
  • Copywriters
  • Maintenance

Be sure that whoever you choose to hire can help with most of the list above – if not all (depending on your needs.)

Option 2: Learn How to Develop the Site Yourself

If you have the time and dedication to learn how to develop a web site, this option can save you some money and allows you to maintain your site as often as you like. You can learn web development through books, online tutorials, or by taking programming classes at a local college. Besides HTML, you may also want to learn a web programming language such as PHP, ASP, Perl, Java, or Cold Fusion. You’ll also want to consider learning how to develop Flash if you want animated flash movies on your site and how to use graphic software programs to create images. The downside to this option is the time it takes to learn how to use the languages and software.

Option 3: Let a Friend or Family Member Build Your Site

This can be a good option for you and your friend or family member. You get a free (or very low cost) web site developed and the person who develops it gets practice and a project to add to their portfolio. The big downside to this is that your web site may not look very professional, it may not get done on time, and can become difficult to maintain. Unless you’re lucky enough to have a professional web developer as a friend or relative, you may want to think twice about this option.

The above options are all good ways to get a small business web site up for your business. Depending on your time and budget, choose which option will work best for you.

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