Important Things to Consider When Designing and Developing a Web Portal

Today’s brands cannot think without a website and with more and more people using the internet and remaining connected at all times, it is becoming crucial for business owners to understand what people want and to offer them services accordingly. For this, your website has to be attractive while offering essential features and functionalities to keep the business operations smooth. But before you develop or design your web portal, here are few things that you should plan with an intelligent approach to the market.

Make it clear about who you are:

For people, your website is your public face and this means that you should carefully reflect your brands and put forth and incorporate messages that reflect who you are and what you do. This is a great option that can be mentioned on the About Us page as this page will tell all the viewers about the things that you think they should know about your brand.

Choosing a domain:

A perfect domain says a lot and being memorable makes it easy for the audience to make a comeback. Finding the right name of the brand is crucial so that it helps to maintain the identity and purpose of the web portal. So, choose a domain that leads to a greater chance of being located in the search engines. An easy access will always help you get more customers.

Clean design:

Another most important thing that the designers and web developers should remember is to create a clean and appealing design. The quality of the design should be easy to read with intuitive navigation and a clean design is often attractive and easy to read. Such designs help the viewers to focus on the brand and content instead of getting distracted with graphics or irrelevant texts.

Functionality:

During a web portal development, the developers should also consider the functionality of the website. Some of them are the loading issues or any broken links, site security features, and etc. It is very important to consider the user’s perspective and also keep some contact forms, customer feedback sections. Any functional issue on your website can prompt your visitors to quit the site.

Navigation:

If your website is very difficult to navigate, then your customers may never return back to your site. So in order to increase the efficiency of your site and to make it appealing, you can conduct an in-depth site review. One powerful means to improve the visitor’s ability to use your website is to add a site map. This also helps the search engine crawlers to easily crawl your site.

SEO friendly codes:

If you are adding new web pages or even optimizing the existing pages, then it is critical to have SEO-friendly and clean code. It is by improving the site’s code that you can increase the overall return on your investment. SEO friendly codes also act as a guide for the search engine spiders by offering a clear picture of your website’s content.

High web security:

With technological advancements, newer security risks have cropped up. From viruses to malware and malicious apps, there are many things that can cause great damage to your website. To reduce the threats, businesses must add SSL certificates to their websites. And during development, it is vital to review the security features that are within the site’s design and framework.

Website Development – 5 Tips to Improve Your Webpage Performance

Web page loading time plays an important role in drafting the destiny of the website. One of the biggest challenges posed by web developer during website development is developing download time friendly websites. Most of the web visitors love to visit those web pages which are downloading time friendly. According to a survey conducted by leading research organisation most of the users feel that things don’t happen fast enough to impress them. According to Christian Heilmann – Hollywood action flicks are to be blamed for generating the expectation of fast loading web pages in the web visitor because they always show the high decree, data rich animated webpage interfaces that pop up at the click of the mouse spilling out encyclopedic data within matter of few milliseconds. The over use of technology or very immature use of it may kill the purpose of the particular website application. It is always important to display the correct information at the places which will guide the web visitor to their ultimate goal.

There are many factors which may contribute towards slow download time of your webpage like

1. HTML is most commonly used for web development. Heavy file size of the HTML documents used during particular website development venture is one of the foremost reasons to slow down the downloading time of your webpage.

2. File size of another elements used during website design like graphics, programming scripts, and other multimedia functions are also responsible for slowing down the websites downloading time.

3. The speed of internet connection, server, and responsiveness of visitor’s computer also hampers the speed of the website.

These are just some of the technical factors which may play important role in affecting the speed of the particular website. There are certain measures to be taken up at web developer’s end during web development to create the download time friendly web application. Those measures are:

1. Optimise the HTML file size.

2. Optimise the file size of the elements used up for website application development like graphics, scripts and other multimedia elements. Thoroughly check the HTML scripts to ensure that webpage is not loaded with unwanted scripts during webpage development. Clearly define the image sizes and their container elements so that images load very fastly.

3. Use CSS script to control the functions in particular website application.

4. Now day’s web developers find it easy to use PHP script and JavaScript to cut down the file size and to cache the collated file during web application development. The files are cached, and are automatically updated when some changes are made in data during any phase of application development or website development.

5. Image jumble: Most the web developers used the idea of incorporating the low file size images during the early phases of the website development. These images were very quick in arresting the attention of the web visitor because the images with smaller file sizes loaded first in the mean time the images with large file size loaded up. This invoked the feeling of “more to come” in minds of the visitor. So web developer can use same method with much perseverance to grab the attention of the web visitor till the webpage loads fully.

These tips can be utilised completely to make your web application or website more responsive and user friendly.

5 Most Useful SEO Web Design Tips for You

It is often said that Search Engine Optimization or SEO is all about developing and improving the content of various websites and uplifting their positions in the search results. But, it is not true completely. SEO web design is equally important for accelerating the rankings of websites in SERPs. Find 5 most effective techniques below that can help web designers come up with well-built as well as search engine friendly websites.

Site navigation

An SEO web development company should focus on creating a simple yet attractive site navigation. Websites with fancy navigation menus cannot be crawled by search engines easily. A SE friendly and intuitive navigation system can make the task easier for Google and Yahoo robots. So, it is always recommended to make the use of web platforms such as JavaScript, CSS, etc. instead of employing fancy applications like Flash.

Appropriate URL

URLs are one of the most crucial parts of a website. Hence, it is of utmost importance that the web developers generate reliable, search-friendly URLs for each and every website. Query strings or any additional information which are meaningless and irrelevant to the content of the web page should be avoided for using in URLs. While removing the ‘www’ segment from the URLs, make sure that it is done for each and every web page. Otherwise, search engines would consider it separately and the site will get penalized for duplicity.

Image tag

When it comes to useful SEO web design techniques, the significance of using image tags should never be ignored. Every single image used on a website should be described properly with the help of the alt attributes of image tags. As search engines are unable to crawl images, proper tags help SE robots to collect essential information. It is an excellent way to make a website SEO friendly as well as user-friendly.

Title Tag

Every web design and development company should concentrate on creating a distinctive title tag for each web page of their websites. It is always better to use appropriate keywords in the title tag of a page. Moreover, the theme of each and every page should be mentioned briefly but clearly within the first 65 characters (counting spaces) of the title tag. This is because different search engines show only that part of your page title in the search results and the rest remains hidden.

Heading tag

Be it the title of the web page or the heading of a section in it, using suitable heading tags is always necessary. Incorporating keywords in the heading tags is a good practice as it helps various search engines find out the subject matter of the page content easily. But, keep a close eye on the number of keywords placed in the heading tags at the same time. Many web developers use lots of keywords in these tags which lead their sites to get penalized by Google for ‘keyword stuffing’.

So, just follow these great SEO web design tips and help your clients improve the rankings of their websites remarkably.