Website Development – 5 Tips to Improve Your Webpage Performance

Web page loading time plays an important role in drafting the destiny of the website. One of the biggest challenges posed by web developer during website development is developing download time friendly websites. Most of the web visitors love to visit those web pages which are downloading time friendly. According to a survey conducted by leading research organisation most of the users feel that things don’t happen fast enough to impress them. According to Christian Heilmann – Hollywood action flicks are to be blamed for generating the expectation of fast loading web pages in the web visitor because they always show the high decree, data rich animated webpage interfaces that pop up at the click of the mouse spilling out encyclopedic data within matter of few milliseconds. The over use of technology or very immature use of it may kill the purpose of the particular website application. It is always important to display the correct information at the places which will guide the web visitor to their ultimate goal.

There are many factors which may contribute towards slow download time of your webpage like

1. HTML is most commonly used for web development. Heavy file size of the HTML documents used during particular website development venture is one of the foremost reasons to slow down the downloading time of your webpage.

2. File size of another elements used during website design like graphics, programming scripts, and other multimedia functions are also responsible for slowing down the websites downloading time.

3. The speed of internet connection, server, and responsiveness of visitor’s computer also hampers the speed of the website.

These are just some of the technical factors which may play important role in affecting the speed of the particular website. There are certain measures to be taken up at web developer’s end during web development to create the download time friendly web application. Those measures are:

1. Optimise the HTML file size.

2. Optimise the file size of the elements used up for website application development like graphics, scripts and other multimedia elements. Thoroughly check the HTML scripts to ensure that webpage is not loaded with unwanted scripts during webpage development. Clearly define the image sizes and their container elements so that images load very fastly.

3. Use CSS script to control the functions in particular website application.

4. Now day’s web developers find it easy to use PHP script and JavaScript to cut down the file size and to cache the collated file during web application development. The files are cached, and are automatically updated when some changes are made in data during any phase of application development or website development.

5. Image jumble: Most the web developers used the idea of incorporating the low file size images during the early phases of the website development. These images were very quick in arresting the attention of the web visitor because the images with smaller file sizes loaded first in the mean time the images with large file size loaded up. This invoked the feeling of “more to come” in minds of the visitor. So web developer can use same method with much perseverance to grab the attention of the web visitor till the webpage loads fully.

These tips can be utilised completely to make your web application or website more responsive and user friendly.

How To Choose A Web Designer

A little while back I had a bit of a discussion about a certain profession that I will not mention here in case someone from the industry in question takes it the wrong way. Don’t get me wrong, every major profession is there for a reason and adds a tremendous amount of value to society. The fact of the matter is that every industry and profession has good aspects and bad. When you think of a doctor, lawyer, architect, accountant, etc, you tend to have a personal frame of reference, as well as a more widely held stereotype. There are usually some aspects of that profession that irritate you, or that you think could do with some improvement. Perhaps you don’t make use of certain professional services because of these perceptions, whether or not they are commonly held or based on fact.

That got me thinking about my own industry, and what it is about the internet consulting and web design and development industry that drives people nuts, and that if things were different, people would utilize these services more often. What would people change about the industry if they had a magic wand? What would you do differently if you were, for example, a web developer, to differentiate yourself?

These are some of the things I have been told hold people back when discussing this topic with some small businesses:

– Web design and development is too expensive for the average small business

– Apprehension over how qualified an internet professional really is

– There is too much jargon in the industry, which makes it confusing to assess as a non-technical business person

– There is a shortage of internet programming skills relative to visual design skills in the industry

Personally, my big wish is that a certain level of qualification (a degree combining computer science, design and business) was a requirement to practice, the same way that older professions are required to, like accountants, doctors, lawyers, etc. The low barrier to entry makes it difficult for businesses to distinguish experts from hobbyists. Imagine having to choose your doctor based on what he tells you he knows how to do for you!

So, how then does one assess a potential internet partner, who can and should be a long-time partner in the online success of your business? Here are some things to look at carefully when choosing a web designer, web developer, internet business consultant, or related service provider, from my experience:

Technical and business qualifications and experience. Is the business comprised of an inexperienced person with a web design hobby, or has the business got people with tertiary level business, programming and design skills in-house? Make sure they have real-world business experience in developing e-commerce solutions, and look into how far back that goes.

What online business applications has the business developed previously, and how does this match your requirements? Some web design businesses will give you a very nice looking static brochure site, while others will be able to offer advanced functionality, such as a database and content management capabilities, e-commerce functionality, internet business consulting services, site promotion, site management, hosting, domain registration, design, application development, site optimization, newsletter systems, form processing capabilities, logging of user activity, online surveys and polls, user registration and authentication, advertising management, content syndication, and the like. Check how many of these are optional extras an how many are included in the price you are quoted up front. You should always get a detailed proposal up front, and compare apples for apples rather than being too subjective initially. My business, for example, differentiates by bundling over 250 enterprise-level applications into our small business package, at a lower price than most web designers will charge just for the design and some basic functionality.

Long term cost/benefit. What is it going to cost you the next time you need to make a modification? I’ve never yet come across a successful website that was designed and left as it was created on day one. Your site needs to change with your business, so make sure you know how you will be billed for those changes, and what the time frame for them will be. Every site also has hosting, bandwidth and maintenance costs that most people don’t think of when first creating a site. Look into what these will be, and what you get for them, so that you can budget for them when starting your project. Also keep in mind that a cheap solution with one or two features will probably not serve you as well as a slightly more expensive one with extensive built-in capabilities.

Personal style and preference. Different businesses will bring different styles and methodologies to the party. Make sure that the one you go with suits your personal preferences. If your internet specialist loves graphic-intensive Flash-based sites, they will probably develop your informative content-based solution, just not as well as someone who specializes in your preferred style.

Online promotion. Make sure that the business you choose is good at promoting their own online presence. Google, Yahoo, and MSN are the three most popular search engines, so make use of them when choosing a provider. If you are looking for a web developer in your local area, search for the terms you find most important and include the name of your area. For example, I optimize my services for the Joondalup area of Perth, Western Australia, so a search for “web design Joondalup” or “web development Joondalup”, or many other internet-based services, brings me to the top when people are searching for local service providers. An internet business that is no good at promoting itself online will be worse at helping you get yours up to full potential.

Satisfaction guarantees. No website can make a flawed business model work, but an online expert should be able to help you make it everything it can be over time, much the same way a personal trainer can’t make you fit overnight, but they can help you become a top athlete with focused ongoing attention. Find out what guarantees, if any, are provided. This is a real differentiator, because, understandably, many web design businesses won’t do this. Those that do are at least serious and confident in their abilities to ensure that their clients are happy and successful.

Management of expectations. Any internet business that claims excessive short term success rates is probably overselling themselves. Make sure that they (and you) are realistic about the time frames in which your online presence will start producing results.

Consulting skills. Make sure that you are dealing with an internet consultancy, not just a web design house. Experienced internet consultants have the business experience to help you make your business successful online in ways a web designer will probably not.

Find successful web sites online. Many will have the site developer’s details in the footer, or in a credits section of the site.

5 Most Useful SEO Web Design Tips for You

It is often said that Search Engine Optimization or SEO is all about developing and improving the content of various websites and uplifting their positions in the search results. But, it is not true completely. SEO web design is equally important for accelerating the rankings of websites in SERPs. Find 5 most effective techniques below that can help web designers come up with well-built as well as search engine friendly websites.

Site navigation

An SEO web development company should focus on creating a simple yet attractive site navigation. Websites with fancy navigation menus cannot be crawled by search engines easily. A SE friendly and intuitive navigation system can make the task easier for Google and Yahoo robots. So, it is always recommended to make the use of web platforms such as JavaScript, CSS, etc. instead of employing fancy applications like Flash.

Appropriate URL

URLs are one of the most crucial parts of a website. Hence, it is of utmost importance that the web developers generate reliable, search-friendly URLs for each and every website. Query strings or any additional information which are meaningless and irrelevant to the content of the web page should be avoided for using in URLs. While removing the ‘www’ segment from the URLs, make sure that it is done for each and every web page. Otherwise, search engines would consider it separately and the site will get penalized for duplicity.

Image tag

When it comes to useful SEO web design techniques, the significance of using image tags should never be ignored. Every single image used on a website should be described properly with the help of the alt attributes of image tags. As search engines are unable to crawl images, proper tags help SE robots to collect essential information. It is an excellent way to make a website SEO friendly as well as user-friendly.

Title Tag

Every web design and development company should concentrate on creating a distinctive title tag for each web page of their websites. It is always better to use appropriate keywords in the title tag of a page. Moreover, the theme of each and every page should be mentioned briefly but clearly within the first 65 characters (counting spaces) of the title tag. This is because different search engines show only that part of your page title in the search results and the rest remains hidden.

Heading tag

Be it the title of the web page or the heading of a section in it, using suitable heading tags is always necessary. Incorporating keywords in the heading tags is a good practice as it helps various search engines find out the subject matter of the page content easily. But, keep a close eye on the number of keywords placed in the heading tags at the same time. Many web developers use lots of keywords in these tags which lead their sites to get penalized by Google for ‘keyword stuffing’.

So, just follow these great SEO web design tips and help your clients improve the rankings of their websites remarkably.