Create A Small Business Web Site – Your Options

Developing a web site for your small business is practically a requirement in this day and age. When potential customers are searching for information, they often begin their search by finding out if your business has a web site. Most small business owners do not know the first step about developing a web site. There are some options that a small business owner can use to get their site up in running in no time.

Option 1: Hire a Web Developer or Web Development Company

This option is probably the most expensive one, but if you do not have the time and rather leave the details of your web site in capable hands, this option will be your best bet. Before you rush out and hire someone or a company to build your web site, consider the following aspects of web site development:

  • Domain registration
  • Hosting
  • Web design & eCommerce
  • Credit card merchant accounts
  • Secure online ordering
  • Marketing programs
  • Copywriters
  • Maintenance

Be sure that whoever you choose to hire can help with most of the list above – if not all (depending on your needs.)

Option 2: Learn How to Develop the Site Yourself

If you have the time and dedication to learn how to develop a web site, this option can save you some money and allows you to maintain your site as often as you like. You can learn web development through books, online tutorials, or by taking programming classes at a local college. Besides HTML, you may also want to learn a web programming language such as PHP, ASP, Perl, Java, or Cold Fusion. You’ll also want to consider learning how to develop Flash if you want animated flash movies on your site and how to use graphic software programs to create images. The downside to this option is the time it takes to learn how to use the languages and software.

Option 3: Let a Friend or Family Member Build Your Site

This can be a good option for you and your friend or family member. You get a free (or very low cost) web site developed and the person who develops it gets practice and a project to add to their portfolio. The big downside to this is that your web site may not look very professional, it may not get done on time, and can become difficult to maintain. Unless you’re lucky enough to have a professional web developer as a friend or relative, you may want to think twice about this option.

The above options are all good ways to get a small business web site up for your business. Depending on your time and budget, choose which option will work best for you.

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5 Basic Parameters That You Should Look For In A Website Development Company

A website is a vital marketing tool which has become necessary for every business owner today. With the growing trend of website development, several web development companies have been launched so as to provide high-quality services. Business owners have a wide range to make a choice from because of the presence of a big number of service providers in the market. When it comes to finding the right and suitable firm for the development of your business website, you need to focus on plenty of things. In this post, I have made a great effort to cover 5 basic parameters that you should look forward to in a Website Development Company and these include:

Portfolio: An experienced and knowledgeable web design company will have an exuberant portfolio, which is worth showcasing to a potential customer or client. A company that is experienced in managing various types of the project successfully can be the best route to your final end.

Web Designs Sample: Going through sample designs provided by a web development firm can help you in making an opinion, an outlook and an impression about the service quality. So, asking the service provider about the samples can be of great help for you.

Understands Your Business: Remember, a good sense of business understanding proves to be a vital factor. A web development firm needs to understand your business so as to suggest the best website design and User Interface. An attractive design appeals directly to your future clients and sets up a mental bond. Ensure that the development company executes the right method for the development of your website.

Cost Effectiveness: Keep in mind that a great quality web design is a long-term investment and cost you some more money in the initial stages compared to an average one. A professional service provider will always advise you on a dynamic design, bearing in mind the future aspect of your business.

Reference Of Clients: Business requirements vary from entity to entity but talking to previous clients will provide you the idea about work quality of the service provider. You need to ask relevant questions to them in order to analyze the kind of experience they had while working with them. Some relevant questions that you should ask are how was their experience with the firm? Was the web development process easily carried out? Was the project completed on time? How were the support and guidance? Was transparency maintained at every stage of the process?

These fundamental parameters mentioned above are important to consider while choosing a professional web development company that suits best for your business needs and your budget.

Important Things to Consider When Designing and Developing a Web Portal

Today’s brands cannot think without a website and with more and more people using the internet and remaining connected at all times, it is becoming crucial for business owners to understand what people want and to offer them services accordingly. For this, your website has to be attractive while offering essential features and functionalities to keep the business operations smooth. But before you develop or design your web portal, here are few things that you should plan with an intelligent approach to the market.

Make it clear about who you are:

For people, your website is your public face and this means that you should carefully reflect your brands and put forth and incorporate messages that reflect who you are and what you do. This is a great option that can be mentioned on the About Us page as this page will tell all the viewers about the things that you think they should know about your brand.

Choosing a domain:

A perfect domain says a lot and being memorable makes it easy for the audience to make a comeback. Finding the right name of the brand is crucial so that it helps to maintain the identity and purpose of the web portal. So, choose a domain that leads to a greater chance of being located in the search engines. An easy access will always help you get more customers.

Clean design:

Another most important thing that the designers and web developers should remember is to create a clean and appealing design. The quality of the design should be easy to read with intuitive navigation and a clean design is often attractive and easy to read. Such designs help the viewers to focus on the brand and content instead of getting distracted with graphics or irrelevant texts.

Functionality:

During a web portal development, the developers should also consider the functionality of the website. Some of them are the loading issues or any broken links, site security features, and etc. It is very important to consider the user’s perspective and also keep some contact forms, customer feedback sections. Any functional issue on your website can prompt your visitors to quit the site.

Navigation:

If your website is very difficult to navigate, then your customers may never return back to your site. So in order to increase the efficiency of your site and to make it appealing, you can conduct an in-depth site review. One powerful means to improve the visitor’s ability to use your website is to add a site map. This also helps the search engine crawlers to easily crawl your site.

SEO friendly codes:

If you are adding new web pages or even optimizing the existing pages, then it is critical to have SEO-friendly and clean code. It is by improving the site’s code that you can increase the overall return on your investment. SEO friendly codes also act as a guide for the search engine spiders by offering a clear picture of your website’s content.

High web security:

With technological advancements, newer security risks have cropped up. From viruses to malware and malicious apps, there are many things that can cause great damage to your website. To reduce the threats, businesses must add SSL certificates to their websites. And during development, it is vital to review the security features that are within the site’s design and framework.