Important Things to Consider When Designing and Developing a Web Portal

Today’s brands cannot think without a website and with more and more people using the internet and remaining connected at all times, it is becoming crucial for business owners to understand what people want and to offer them services accordingly. For this, your website has to be attractive while offering essential features and functionalities to keep the business operations smooth. But before you develop or design your web portal, here are few things that you should plan with an intelligent approach to the market.

Make it clear about who you are:

For people, your website is your public face and this means that you should carefully reflect your brands and put forth and incorporate messages that reflect who you are and what you do. This is a great option that can be mentioned on the About Us page as this page will tell all the viewers about the things that you think they should know about your brand.

Choosing a domain:

A perfect domain says a lot and being memorable makes it easy for the audience to make a comeback. Finding the right name of the brand is crucial so that it helps to maintain the identity and purpose of the web portal. So, choose a domain that leads to a greater chance of being located in the search engines. An easy access will always help you get more customers.

Clean design:

Another most important thing that the designers and web developers should remember is to create a clean and appealing design. The quality of the design should be easy to read with intuitive navigation and a clean design is often attractive and easy to read. Such designs help the viewers to focus on the brand and content instead of getting distracted with graphics or irrelevant texts.

Functionality:

During a web portal development, the developers should also consider the functionality of the website. Some of them are the loading issues or any broken links, site security features, and etc. It is very important to consider the user’s perspective and also keep some contact forms, customer feedback sections. Any functional issue on your website can prompt your visitors to quit the site.

Navigation:

If your website is very difficult to navigate, then your customers may never return back to your site. So in order to increase the efficiency of your site and to make it appealing, you can conduct an in-depth site review. One powerful means to improve the visitor’s ability to use your website is to add a site map. This also helps the search engine crawlers to easily crawl your site.

SEO friendly codes:

If you are adding new web pages or even optimizing the existing pages, then it is critical to have SEO-friendly and clean code. It is by improving the site’s code that you can increase the overall return on your investment. SEO friendly codes also act as a guide for the search engine spiders by offering a clear picture of your website’s content.

High web security:

With technological advancements, newer security risks have cropped up. From viruses to malware and malicious apps, there are many things that can cause great damage to your website. To reduce the threats, businesses must add SSL certificates to their websites. And during development, it is vital to review the security features that are within the site’s design and framework.

8 Amazing Benefits Of Choosing WordPress Development For Business Sites

Since its inception and discovery, WordPress sites have gained immense popularity in the tech arena. Especially, when it comes to developing highly interactive websites, it’s quite tough to find an option like WordPress. Apart from being the most widely-used and highly popular blogging software, WordPress also emerges as one of the best CMS platforms for non-blogging sites.

Right from its inception in 2003 to the present times, WordPress has been the perfect option for numerous web development projects. On that note, it’s high time to find out the numerous benefits and advantages offered by the platform.

Why choose WordPress?

If you are planning to build highly interactive, responsive, and functional business websites, WordPress will be the right option to choose. The platform will help you build the best websites and add more power to them.

Some of the top advantages of choosing WordPress over other platforms include:

1. Easy management

As a browser-based platform, WordPress offers easy and hassle-free site management. You can login from any location or device and manage your business website.

2. Easy-to-use

With numerous plug-ins and an easy-to-use interface, WordPress ensures smooth integrations. Adding blog posts, images, contents, and new pages happen to be quite easy and hassle-free with WordPress. The intuitive and simple interface of the platform reduces formatting time.

3. Search-engine friendly

Search engine crawlers find it quite easy to index WordPress sites. Thanks to the simple and clean coding offered by WordPress. Most importantly, WordPress sites ensure precise and comprehensive search engine optimization. The presence of Meta tags, description, keywords, and titles for every image ensures targeted and specific SEO.

4. Complete site control

With WordPress CMS solutions, you will gain the opportunity to perform regular updates on your site. WordPress offers complete site control, which reduces the dependence on your web developers. You won’t have to wait for their assistance and perform updates on your own.

5. No FTP software or HTML editing

While working with WordPress, developers will not require additional FTP or HTML software. As a self-contained platform, WordPress will help you create new blog posts, images, texts, and documents. Other than that, this particular blogging platform will also let you upload new documents and image galleries.

6. 100% customizable designs

Choosing WordPress as the platform for developing business websites will be beneficial in ways more than one. The platform offers 100% customizable web designs thus helping you ensure a unique experience for your target audience.

7. Plug-ins for functionality improvement

With unique, amazing, and affordable plug-ins, WordPress creates amazing opportunities for functionality improvement. You can add Twitter feeds, image galleries, Facebook FanBox, and event calendars to your site. Some of these plugins are also available for free.

8. Optimum Scalability

One of the direct benefits of choosing WordPress is scalability. Irrespective of the number of contents added and included by you; WordPress sites will offer optimum functionality along with scalability. Quite naturally, every business owner will wish to have a highly scalable business website that grows along with their dream ventures. The scalability offered by WordPress will make that happen.

These benefits will surely tell you why you need to choose WordPress while developing your business website. However, associating with the leading WordPress development company will emerge as a highly crucial aspect in this context.

The need for choosing leaders

When it boils down to ensuring successful WordPress development, there’s no denying the importance of associating with leading service providers. With in-depth knowledge and professional expertise, they will extend the best support to you.

Check out some of the benefits of choosing the top WordPress Web Development Companies for your project.

  • Know-how and experience: The top companies have not only professional expertise but also possess extensive experience. By choosing them, you will achieve the best WordPress web development projects.
  • Comprehensive assistance: Right from planning the project to executing it, the top WordPress developers will render comprehensive support. Site owners will have precious little to worry when they have the best service providers by their side.

With these benefits, the leading WordPress web development company will ensure the best experience for you.

Concluding note

Whenever there is a WordPress web development on cards, make it a point to choose the top developers. They will successfully ensure the best web development experiences for you.

5 Most Useful SEO Web Design Tips for You

It is often said that Search Engine Optimization or SEO is all about developing and improving the content of various websites and uplifting their positions in the search results. But, it is not true completely. SEO web design is equally important for accelerating the rankings of websites in SERPs. Find 5 most effective techniques below that can help web designers come up with well-built as well as search engine friendly websites.

Site navigation

An SEO web development company should focus on creating a simple yet attractive site navigation. Websites with fancy navigation menus cannot be crawled by search engines easily. A SE friendly and intuitive navigation system can make the task easier for Google and Yahoo robots. So, it is always recommended to make the use of web platforms such as JavaScript, CSS, etc. instead of employing fancy applications like Flash.

Appropriate URL

URLs are one of the most crucial parts of a website. Hence, it is of utmost importance that the web developers generate reliable, search-friendly URLs for each and every website. Query strings or any additional information which are meaningless and irrelevant to the content of the web page should be avoided for using in URLs. While removing the ‘www’ segment from the URLs, make sure that it is done for each and every web page. Otherwise, search engines would consider it separately and the site will get penalized for duplicity.

Image tag

When it comes to useful SEO web design techniques, the significance of using image tags should never be ignored. Every single image used on a website should be described properly with the help of the alt attributes of image tags. As search engines are unable to crawl images, proper tags help SE robots to collect essential information. It is an excellent way to make a website SEO friendly as well as user-friendly.

Title Tag

Every web design and development company should concentrate on creating a distinctive title tag for each web page of their websites. It is always better to use appropriate keywords in the title tag of a page. Moreover, the theme of each and every page should be mentioned briefly but clearly within the first 65 characters (counting spaces) of the title tag. This is because different search engines show only that part of your page title in the search results and the rest remains hidden.

Heading tag

Be it the title of the web page or the heading of a section in it, using suitable heading tags is always necessary. Incorporating keywords in the heading tags is a good practice as it helps various search engines find out the subject matter of the page content easily. But, keep a close eye on the number of keywords placed in the heading tags at the same time. Many web developers use lots of keywords in these tags which lead their sites to get penalized by Google for ‘keyword stuffing’.

So, just follow these great SEO web design tips and help your clients improve the rankings of their websites remarkably.