Things to Know Before You Develop a Website

Irrespective of the purpose of the website, there are a few things every developer needs to do before creating a website. In this article, we are going to discuss these basic things and some more that you can do to ensure building a really amazing and unique site.

Things to Consider Before Creating a Website

1. Domain Name: Your website’s domain should –

perfectly match with the idea or the type of business you want to build.
be a name that people can remember easily.
be short and easy to type.
Include the target keywords.
not have numbers and/or hyphens.
have an appropriate domain extension, depending on your business type
Be well-researched.

2. Web Hosting

Compare different hosting service providers and plans.
Choose a reliable hosting that perfectly suits your needs.
Check and compare the storage, bandwidth capacity and other features of the hosting.
Choose the hosting that comes with uptime guarantee.
Check and compare hosting prices, upgrade options and rates, etc.
Read user reviews and testimonials.

3. Web Technology: There are many technology options, such as HTML5, JavaScript, PHP, DotNet and more, that you can choose from for developing your own site. You must have a strong command over the technology or should be willing to hire a good web development company/developer for the job.

4. Purpose of the site: The purpose for which you are building the site would decide a lot of things, including the website name, domain, design, layout, theme, content, etc., so you better figure it out the first thing.

5. Website Design/Theme/Layout: Choose a theme that you know your website visitors would like. The layout should be simple, easy, neat and clean and easy to navigate. The website design should be simple, attractive yet professional. Use the right fonts, colours, background colour, font-size and other design elements. Make sure to include a footer with the right menus, disclaimer and a good design.

6. Sitemap: Design a sitemap/flowchart of your website which should consist of all the website URLs and/or pages in a neat manner to help users and search engines understand the website navigation.

7. Website Content: The content is probably the most important part of a website. It is the thing for which the users will actually visit your site, so try to make your website content simple, attractive, informative, relevant, unique, easy to read, short and precise. Make sure to include your business target keywords within the content as well as in the meta tags of the web pages. Optimize the web content for image size, loading speed, layout, headings, title, quality and more.

8. Audience: Research thoroughly to find out more about your target audience and understand the competition in the target market so that you can write the content and build a website accordingly.

9. Website Images: use only high-quality and relevant images on the website. An image is the second best content type after the text that you can use to attract more visitors and keep them longer on your site. If you can afford, hire a professional image designer/editor/photographer for the job.

10. Uniqueness and Freshness: One thing that will decide how users react to your website is how unique or different your site is from the competition. Use unique content, images and even a unique website layout to build an authority in the market. There is no meaning of having a website if you are going to provide the same content as everyone else. Also, make sure to keep the website content up-to-date to keep your visitors hooked.

11. Target Browsers, Platforms and Devices: Before you start building your website, you must know the target platforms on which your website will be working. A business website should be built with cross-browser compatibility – to work great on all modern browsers and responsiveness – to open properly on all screen sizes and resolutions.

12. SEO Optimization: SEO is still probably the best way to organically optimize a website and improve its value for the users and the search engines. You should utilize proper on-page SEO techniques to correctly optimize your website for better rankings.

13. Social Media Integration: Make use of the various social media tools like sharing options, Facebook page widget, Twitter timeline widget, etc., on your website to provide your web visitors sufficient options to share and be social.

14. Registration and Sign-In: If you are going to provide the visitors with an option to register or sign-in on your website, make sure to do it right by implementing proper security measures. Make nice, attractive-enough pages for user registration and sign-in, and include social sign-in options if possible. You can also offer other advantages and freebies on new registrations.

15. Website Tracking and Analysis: A website is usually built with the purpose to attract traffic, therefore you should have a proper way to keep track of your website visitors, their activities, reactions and other related metrics. The Google Analytics Tool is one way to do this.

It’s a good thing if you are a professional web developer and can build your website on your own, but there are many other important things like website optimization, design, etc., that you should be aware of when building a website. We have mentioned above the things you should consider before you actually start building your website. Feel free to share your responses in the comments below.

What Is Website Development?

Website development is a relatively broad term that many of us use without fully understanding what it means. Since the birth of social media and the growth of online marketing, there are many companies around the globe claiming to specialise in this area. But what exactly does it mean, and how could it help your business?

Website (or web) development basically covers the work involved in creating an online site. The components involved in this process can range from developing a single, static page to advertise a company’s contact details or place, and could extend to the most complex, web-based internet applications and network services.

Since the commercialisation of the internet, this has been a growing industry that has allowed people to work remotely from all corners of the world. It has catered to a growing demand, with many businesses needing to outsource technical experts to help them get their website up and running.

Under this umbrella, you will find categories such as web engineering, web design, web content development and e-commerce. Ecommerce refers to the process of online shopping that many sites now use to sell the majority of their products. It is so successful, it has been predicted to give many high street stores extinct.

Among professionals, the term web development usually refers to the non-design aspects of building a website. The services are equally important, but they are usually offered separately – either by the same company by way of an in-house design expert or to be sought separately.

In recent times, the term has come to include writing mark-up and coding for sites, as well as the creation of content management systems (CMS). CMS allows non-technical people to make changes to their websites without possessing the same knowledge that a web developer might.

Depending on the size and scale of your company, you may already have a web development team in-house that deals with this aspect of your business. However, many companies tend to outsource this work as it comes with the benefit of being able to be performed remotely, saving on costs.

If you own a start-up or smaller organisation, you may be thinking about employing a single web developer to handle your project. They may work as part of a larger organisation, such as a digital marketing agency, so will be able to grow along with your company to accommodate your needs.

You will need to keep the cost of these services down to comply with your budget, so it is best to look for a web developer who can offer you a combination of value for money and skill. If you’re on a particularly tight budget, you should discuss this with them to find out what they can do to help you.

As well as a number of web development and design services, an agency may be able to help increase your brand’s visibility in other ways – by managing your social media platforms or helping you develop an effective online marketing strategy.

Not only are they technical experts, people who work in this kind of role with have in-depth knowledge of the modern consumer market, so will have a mind for online business. They should also have a creative eye, so will be able to help make your company advertising stand out against other competitors on the market.

You will find a number of digital marketing companies online who you can contact directly to help you enhance your online profile. Be sure to check out customer reviews to find out which ones are the best. You should also be able to view earlier examples of their completed work on their company website.

Important Things to Consider When Designing and Developing a Web Portal

Today’s brands cannot think without a website and with more and more people using the internet and remaining connected at all times, it is becoming crucial for business owners to understand what people want and to offer them services accordingly. For this, your website has to be attractive while offering essential features and functionalities to keep the business operations smooth. But before you develop or design your web portal, here are few things that you should plan with an intelligent approach to the market.

Make it clear about who you are:

For people, your website is your public face and this means that you should carefully reflect your brands and put forth and incorporate messages that reflect who you are and what you do. This is a great option that can be mentioned on the About Us page as this page will tell all the viewers about the things that you think they should know about your brand.

Choosing a domain:

A perfect domain says a lot and being memorable makes it easy for the audience to make a comeback. Finding the right name of the brand is crucial so that it helps to maintain the identity and purpose of the web portal. So, choose a domain that leads to a greater chance of being located in the search engines. An easy access will always help you get more customers.

Clean design:

Another most important thing that the designers and web developers should remember is to create a clean and appealing design. The quality of the design should be easy to read with intuitive navigation and a clean design is often attractive and easy to read. Such designs help the viewers to focus on the brand and content instead of getting distracted with graphics or irrelevant texts.

Functionality:

During a web portal development, the developers should also consider the functionality of the website. Some of them are the loading issues or any broken links, site security features, and etc. It is very important to consider the user’s perspective and also keep some contact forms, customer feedback sections. Any functional issue on your website can prompt your visitors to quit the site.

Navigation:

If your website is very difficult to navigate, then your customers may never return back to your site. So in order to increase the efficiency of your site and to make it appealing, you can conduct an in-depth site review. One powerful means to improve the visitor’s ability to use your website is to add a site map. This also helps the search engine crawlers to easily crawl your site.

SEO friendly codes:

If you are adding new web pages or even optimizing the existing pages, then it is critical to have SEO-friendly and clean code. It is by improving the site’s code that you can increase the overall return on your investment. SEO friendly codes also act as a guide for the search engine spiders by offering a clear picture of your website’s content.

High web security:

With technological advancements, newer security risks have cropped up. From viruses to malware and malicious apps, there are many things that can cause great damage to your website. To reduce the threats, businesses must add SSL certificates to their websites. And during development, it is vital to review the security features that are within the site’s design and framework.