Important Things to Consider When Designing and Developing a Web Portal

Today’s brands cannot think without a website and with more and more people using the internet and remaining connected at all times, it is becoming crucial for business owners to understand what people want and to offer them services accordingly. For this, your website has to be attractive while offering essential features and functionalities to keep the business operations smooth. But before you develop or design your web portal, here are few things that you should plan with an intelligent approach to the market.

Make it clear about who you are:

For people, your website is your public face and this means that you should carefully reflect your brands and put forth and incorporate messages that reflect who you are and what you do. This is a great option that can be mentioned on the About Us page as this page will tell all the viewers about the things that you think they should know about your brand.

Choosing a domain:

A perfect domain says a lot and being memorable makes it easy for the audience to make a comeback. Finding the right name of the brand is crucial so that it helps to maintain the identity and purpose of the web portal. So, choose a domain that leads to a greater chance of being located in the search engines. An easy access will always help you get more customers.

Clean design:

Another most important thing that the designers and web developers should remember is to create a clean and appealing design. The quality of the design should be easy to read with intuitive navigation and a clean design is often attractive and easy to read. Such designs help the viewers to focus on the brand and content instead of getting distracted with graphics or irrelevant texts.

Functionality:

During a web portal development, the developers should also consider the functionality of the website. Some of them are the loading issues or any broken links, site security features, and etc. It is very important to consider the user’s perspective and also keep some contact forms, customer feedback sections. Any functional issue on your website can prompt your visitors to quit the site.

Navigation:

If your website is very difficult to navigate, then your customers may never return back to your site. So in order to increase the efficiency of your site and to make it appealing, you can conduct an in-depth site review. One powerful means to improve the visitor’s ability to use your website is to add a site map. This also helps the search engine crawlers to easily crawl your site.

SEO friendly codes:

If you are adding new web pages or even optimizing the existing pages, then it is critical to have SEO-friendly and clean code. It is by improving the site’s code that you can increase the overall return on your investment. SEO friendly codes also act as a guide for the search engine spiders by offering a clear picture of your website’s content.

High web security:

With technological advancements, newer security risks have cropped up. From viruses to malware and malicious apps, there are many things that can cause great damage to your website. To reduce the threats, businesses must add SSL certificates to their websites. And during development, it is vital to review the security features that are within the site’s design and framework.

5 Reasons Why WordPress Is a Good Choice for Your Web Design Project

Having a website is a necessity for almost every organization. With recognition more efficiently promoted and facilitated with a website, corporate entities up to sole entrepreneurs aim to have a professional web development service to come up with a website of their own. Another great benefit to having a business website is that it gives businesses the chance to achieve not just local, but global brand establishment. For this reason, business owners hire a web development firm to create a website that they can easily manage and update with content related to their services and products.

Among the many different content management software options used in professional web development today, WordPress has been the most preferred by many different web development companies and business owners, and here are a few reasons why:

1. WordPress Has An Established History

Professional web development and WordPress go way back. Since this CMS was introduced in 2003, the world of web development has taken great strides and other content management tools have become extinct. To date, WordPress is the most popular blogging software in the world. Even non-blogging websites choose WordPress as the preferred platform.

2. WordPress Is An Intuitive Content Management Software

Unlike other blogging platforms and software, WordPress may be a smarter choice, with intuitive and user-friendly content updating tools. When using WordPress for daily tasks, you need not be a programmer, coder, or an expert in web design; in fact, you can handle updating on your own with its convenient interface that allows you to edit every page in your website. WordPress fosters independence. As your preferred web development firm undertakes your website development in Austin or elsewhere, you can experience a smooth transition to maintaining your new website.

3. It Is Based on Widely Supported Technologies

WordPress is based on PHP technology, which is used by over 80% of the websites today. Along with this, WordPress also allows for more flexibility in terms of creating your own taxonomies, custom post types, and metadata. This CMS allows you to add customizations and additional features easily with the help of any PHP programmer.

4. It Is Portable

Hundreds of web hosts support WordPress and it’s common technology requirements, so website owners can feel confident in finding a home for their new WordPress-driven site. Considering this portability, you can create possibly all the websites you need: from personal blogs, to business websites, photoblogs, portfolios and more, using WordPress as your platform. Simply communicate your interest in WordPress support to your web hosting company.

5. WordPress is Customizable in Every Aspect

Your WordPress site can be extended with hundreds of other plugin software, customizing your WordPress site to adapt to your preferences is easy. While it has default themes for you to choose from, it is possible to fully custom theme the website. An experienced web designer can help you turn your custom branded vision into compatible theme templates. Even plugins and forms can be customized with a unique design.

Why Equity Partnerships For Web Designers Don’t Work

I would be willing to bet that every web designer or developer has been approached at one time or another to do work on a website in exchange for an equity percentage of the company. You see this a lot on ad listings sites: people pitching their great, million dollar to prospective web designers in hopes of enticing them in a once in a lifetime, business partnership which will be the next Facebook or Twitter. Not so surprisingly though, very few (if any) developers worth their salt entertain these offers, and there’s a few reasons why.

Million dollar ideas are a dime a dozen. GoDaddy ran a commercial during the Super Bowl which pointed this out in a comical way. Your great idea which you are certain will make a lot of money and make everyone in your life happy, has most likely been thought of by someone else. That’s OK though, people thought of Facebook before Mark Zuckerberg did, but for some reason he’s the one that made it work. This leads to the other issue with equity partnership proposals.

Web designers talk to owners of start-up companies all the time, and we work with many as well. We hear the great ideas, and in some cases the ideas are great. We feel the passion in the client’s voice in regards to how perfectly planned out everything is – how every corner has been covered, and we hear their excitement as visions of inflating six and seven figure bank account balances scroll past their eyes like a stock ticker. Then the work begins and the vision becomes complete. The website finally gets launched and the client sits back and waits for the money to start rolling in.

As a web developer who may have agreed to an equity deal with this client, I will be waiting for my first cut of 20% to come in. It most likely was a good idea and I probably did a halfway decent job on the site, although chances are if I actually agreed to do this, I didn’t have much experience at all with professional web development. But that’s neither here nor there. Hopefully I would have signed a contract, but anyone who signs a contract most likely understands that it’s about as valuable as the paper it’s printed upon unless you pay an attorney to look it over, amend stipulations in your favor, and then have the client re-do it. This almost never is an option. If you, as the developer, requested this, the client would almost certainly find someone else. But let’s say it was all done legit with a real contract and attorneys for both parties went over it with a fine toothed comb, leaving me as the web developer waiting on my first check of 20%.

A new website is like the elusive Planet X – it’s out there but nobody can see it. This is really the crux of the equity partnership problem. Getting a new website noticed takes time and money. The time component can only be overcome if you happen to get an advertisement on television in front of millions of viewers, or if you get a write-up on one of the major news networks, or maybe if you’re Tweeted multiple times by Lady Gaga or Beyonce with their endorsement. If you can’t get this type of instant marketing, then it will take time. Time and money – in most cases, lots of money.

So as a website developer, when approached by a client to do an equity split in exchange for thousands of dollars worth of work to get a website launched, the first thing that pops into my mind is, “if he/she can’t afford to pay me $5000 to develop their website, how are they going to afford to spend three times that amount, or even more, to get the website bringing in enough visitors and producing enough business to actually be able to pay me back for the time I spent, in a somewhat timely manner? And, will that one year contract even be close to enough time to pay me back given these circumstances?”

The clients that it would be worth while to do an equity split arrangement with, where I as a developer will actually make my money back in a timely manner, and then some, don’t need to enter these arrangements and more importantly, wouldn’t want to enter into one of these arrangements, because it would be cheaper just to pay up front than give a percentage on their million dollar idea.