5 Most Useful SEO Web Design Tips for You

It is often said that Search Engine Optimization or SEO is all about developing and improving the content of various websites and uplifting their positions in the search results. But, it is not true completely. SEO web design is equally important for accelerating the rankings of websites in SERPs. Find 5 most effective techniques below that can help web designers come up with well-built as well as search engine friendly websites.

Site navigation

An SEO web development company should focus on creating a simple yet attractive site navigation. Websites with fancy navigation menus cannot be crawled by search engines easily. A SE friendly and intuitive navigation system can make the task easier for Google and Yahoo robots. So, it is always recommended to make the use of web platforms such as JavaScript, CSS, etc. instead of employing fancy applications like Flash.

Appropriate URL

URLs are one of the most crucial parts of a website. Hence, it is of utmost importance that the web developers generate reliable, search-friendly URLs for each and every website. Query strings or any additional information which are meaningless and irrelevant to the content of the web page should be avoided for using in URLs. While removing the ‘www’ segment from the URLs, make sure that it is done for each and every web page. Otherwise, search engines would consider it separately and the site will get penalized for duplicity.

Image tag

When it comes to useful SEO web design techniques, the significance of using image tags should never be ignored. Every single image used on a website should be described properly with the help of the alt attributes of image tags. As search engines are unable to crawl images, proper tags help SE robots to collect essential information. It is an excellent way to make a website SEO friendly as well as user-friendly.

Title Tag

Every web design and development company should concentrate on creating a distinctive title tag for each web page of their websites. It is always better to use appropriate keywords in the title tag of a page. Moreover, the theme of each and every page should be mentioned briefly but clearly within the first 65 characters (counting spaces) of the title tag. This is because different search engines show only that part of your page title in the search results and the rest remains hidden.

Heading tag

Be it the title of the web page or the heading of a section in it, using suitable heading tags is always necessary. Incorporating keywords in the heading tags is a good practice as it helps various search engines find out the subject matter of the page content easily. But, keep a close eye on the number of keywords placed in the heading tags at the same time. Many web developers use lots of keywords in these tags which lead their sites to get penalized by Google for ‘keyword stuffing’.

So, just follow these great SEO web design tips and help your clients improve the rankings of their websites remarkably.

Things to Know Before You Develop a Website

Irrespective of the purpose of the website, there are a few things every developer needs to do before creating a website. In this article, we are going to discuss these basic things and some more that you can do to ensure building a really amazing and unique site.

Things to Consider Before Creating a Website

1. Domain Name: Your website’s domain should –

perfectly match with the idea or the type of business you want to build.
be a name that people can remember easily.
be short and easy to type.
Include the target keywords.
not have numbers and/or hyphens.
have an appropriate domain extension, depending on your business type
Be well-researched.

2. Web Hosting

Compare different hosting service providers and plans.
Choose a reliable hosting that perfectly suits your needs.
Check and compare the storage, bandwidth capacity and other features of the hosting.
Choose the hosting that comes with uptime guarantee.
Check and compare hosting prices, upgrade options and rates, etc.
Read user reviews and testimonials.

3. Web Technology: There are many technology options, such as HTML5, JavaScript, PHP, DotNet and more, that you can choose from for developing your own site. You must have a strong command over the technology or should be willing to hire a good web development company/developer for the job.

4. Purpose of the site: The purpose for which you are building the site would decide a lot of things, including the website name, domain, design, layout, theme, content, etc., so you better figure it out the first thing.

5. Website Design/Theme/Layout: Choose a theme that you know your website visitors would like. The layout should be simple, easy, neat and clean and easy to navigate. The website design should be simple, attractive yet professional. Use the right fonts, colours, background colour, font-size and other design elements. Make sure to include a footer with the right menus, disclaimer and a good design.

6. Sitemap: Design a sitemap/flowchart of your website which should consist of all the website URLs and/or pages in a neat manner to help users and search engines understand the website navigation.

7. Website Content: The content is probably the most important part of a website. It is the thing for which the users will actually visit your site, so try to make your website content simple, attractive, informative, relevant, unique, easy to read, short and precise. Make sure to include your business target keywords within the content as well as in the meta tags of the web pages. Optimize the web content for image size, loading speed, layout, headings, title, quality and more.

8. Audience: Research thoroughly to find out more about your target audience and understand the competition in the target market so that you can write the content and build a website accordingly.

9. Website Images: use only high-quality and relevant images on the website. An image is the second best content type after the text that you can use to attract more visitors and keep them longer on your site. If you can afford, hire a professional image designer/editor/photographer for the job.

10. Uniqueness and Freshness: One thing that will decide how users react to your website is how unique or different your site is from the competition. Use unique content, images and even a unique website layout to build an authority in the market. There is no meaning of having a website if you are going to provide the same content as everyone else. Also, make sure to keep the website content up-to-date to keep your visitors hooked.

11. Target Browsers, Platforms and Devices: Before you start building your website, you must know the target platforms on which your website will be working. A business website should be built with cross-browser compatibility – to work great on all modern browsers and responsiveness – to open properly on all screen sizes and resolutions.

12. SEO Optimization: SEO is still probably the best way to organically optimize a website and improve its value for the users and the search engines. You should utilize proper on-page SEO techniques to correctly optimize your website for better rankings.

13. Social Media Integration: Make use of the various social media tools like sharing options, Facebook page widget, Twitter timeline widget, etc., on your website to provide your web visitors sufficient options to share and be social.

14. Registration and Sign-In: If you are going to provide the visitors with an option to register or sign-in on your website, make sure to do it right by implementing proper security measures. Make nice, attractive-enough pages for user registration and sign-in, and include social sign-in options if possible. You can also offer other advantages and freebies on new registrations.

15. Website Tracking and Analysis: A website is usually built with the purpose to attract traffic, therefore you should have a proper way to keep track of your website visitors, their activities, reactions and other related metrics. The Google Analytics Tool is one way to do this.

It’s a good thing if you are a professional web developer and can build your website on your own, but there are many other important things like website optimization, design, etc., that you should be aware of when building a website. We have mentioned above the things you should consider before you actually start building your website. Feel free to share your responses in the comments below.

Why Is It Important For A Web Designer To Know How To Code?

Contrary to the popular belief that web designers should not worry about web development, geeky programming codes can actually help the creative bunch to a great extent. Almost every web designer has a basic knowledge about HTML and CSS. However, they often feel that a detailed knowledge about coding will make them abandon their Mac Pros, afternoon coffees and Photoshop brushes.

I do not feel that a designer’s creativity can get hampered if he becomes a code jockey. In fact, there are chances that his designing skills will get better and sharper. Are you wondering how this is possible? Here are some reasons why it is important for a web designer to know how to code:

#1. Better Design

Web designers have a great knowledge when it comes to color theory and typography. However, he should always look for ways to expand his skill-set. He must make sure he becomes unparalleled with his vision and talent. Just as a painter needs to learn about bristle qualities, paint compositions and canvas types to become a complete artist, a web designer will find it easy to execute his ideas if he knows the intricate details of the development process.

#2. Better Communication

It is natural for a web designer to find the techno-jargon of the developers totally alien to his ears. And it is obvious that he will find it hard to understand when exposed to a discussion among developers. However, efforts to know coding and working with codes will make him familiar with the terms, and as a result, “meaningful” conversions with developers will help him design more efficiently.

#3. Better Expression

The official website of WordPress has a message at the bottom: “Code is Poetry“. What is the meaning of this message? It means that the power to transform a code into something visual is the highest form of art. If a web designer can write his own codes, it will help him express in a better way. He will have the power to enhance his designs by creating pathways and developing wire-frames all by himself. The more he will know about the medium he works in, the better he will work in that medium.

#4. Better SEO

Why should we rule out SEO from the discussion? After all, SEO is also a part of a website. SEO helps a website get better visibility on the search engines. When a web designer is able to write codes, he is also able to design in such a way that will benefit an SEO campaign. And when a designer is SEO-friendly, it will just become another feather on his hat.

#5. Better Accessibility

When SEO knowledge meets the power to code, it creates better accessibility. A great accessibility helps in reaching more people via a website. Designers will not only develop codes for accessibility, but also understand every consideration. It will become easier for him to present information in a clean and coherent way, and visitors will find it easier to navigate.