What Is Website Development?

Website development is a relatively broad term that many of us use without fully understanding what it means. Since the birth of social media and the growth of online marketing, there are many companies around the globe claiming to specialise in this area. But what exactly does it mean, and how could it help your business?

Website (or web) development basically covers the work involved in creating an online site. The components involved in this process can range from developing a single, static page to advertise a company’s contact details or place, and could extend to the most complex, web-based internet applications and network services.

Since the commercialisation of the internet, this has been a growing industry that has allowed people to work remotely from all corners of the world. It has catered to a growing demand, with many businesses needing to outsource technical experts to help them get their website up and running.

Under this umbrella, you will find categories such as web engineering, web design, web content development and e-commerce. Ecommerce refers to the process of online shopping that many sites now use to sell the majority of their products. It is so successful, it has been predicted to give many high street stores extinct.

Among professionals, the term web development usually refers to the non-design aspects of building a website. The services are equally important, but they are usually offered separately – either by the same company by way of an in-house design expert or to be sought separately.

In recent times, the term has come to include writing mark-up and coding for sites, as well as the creation of content management systems (CMS). CMS allows non-technical people to make changes to their websites without possessing the same knowledge that a web developer might.

Depending on the size and scale of your company, you may already have a web development team in-house that deals with this aspect of your business. However, many companies tend to outsource this work as it comes with the benefit of being able to be performed remotely, saving on costs.

If you own a start-up or smaller organisation, you may be thinking about employing a single web developer to handle your project. They may work as part of a larger organisation, such as a digital marketing agency, so will be able to grow along with your company to accommodate your needs.

You will need to keep the cost of these services down to comply with your budget, so it is best to look for a web developer who can offer you a combination of value for money and skill. If you’re on a particularly tight budget, you should discuss this with them to find out what they can do to help you.

As well as a number of web development and design services, an agency may be able to help increase your brand’s visibility in other ways – by managing your social media platforms or helping you develop an effective online marketing strategy.

Not only are they technical experts, people who work in this kind of role with have in-depth knowledge of the modern consumer market, so will have a mind for online business. They should also have a creative eye, so will be able to help make your company advertising stand out against other competitors on the market.

You will find a number of digital marketing companies online who you can contact directly to help you enhance your online profile. Be sure to check out customer reviews to find out which ones are the best. You should also be able to view earlier examples of their completed work on their company website.

Why Web Database Development Is Important for Business?

As there are a large number of social sites and blogs which are made available in the present days, any person can be found on the web, but in the business aspect it is different to one another. For business purposes the websites are to be designed and constructed by considering all the aspects and requirements of the business. The website has to be unique, search engine friendly and user-friendly. Then only a good number of traffic can be attracted towards a website. The website of a business should have an efficient and error free database. The requirement of web database development comes into use to maintain a proper and informative website with periodical updates to enable the visitors with the latest information.

Here are some reasons why web database development is important:
1. Normally, People search on search engine like Google or Bing, not on a social site or blog.
2. People can find you quickly by using SEO techniques.
3. Business needs a place online, where you can put the information related to your business.
4. You can develop the most suitable website as per your requirement of the business.
5. The website allows you to make a brand name and get global market.
6. You can display your product / service in an effective way.
7. Your business will be available 24 / 7 for customers.

Technical benefits of web database development:
1. Centralized and consistent data storage.
2. User friendly interface for customers.
3. Can host your data secure and globally accessible.
4. Accomplish global market.
5. Update your database anytime from anywhere.

Now-a-days customers can search the web for reviews, affordable price and good quality of product / service, hence the business needs to attract customers to the website. As this is a competitive world, different business have different requirement, which are normally not included in ready-made websites. Advanced web development provides businesses to meet their needs. Each website requirement is unique than the other. There are many advanced web development companies available in the internet those can provide you with custom web development on the basis of your budget and requirement. The technologically capable and trained professionals can easily design and construct an advanced website by including an error free database to support the requirements of your business. A unique website is developed using different technologies such as ASP.NET, VB.NET, ASP, AJAX, XML, XSLT, JAVASCRIPT, COM, SQL, etc.

Advanced web development can help to describe and evaluate your business process and rationalize the process and improve the overall efficiency of the business. Advanced web development can mold your business in such a way that is different from ready-made websites. Advanced web development is necessary because the unique requirement needs to be analyzed, examined, planned and executed for the website. These techniques, if used in an efficient manner can ensure great success to the business. When the website is built and equipped with all the latest techniques and technologies, it will be attractive to the visitors and it can ensure that the information searched by the visitors is available to them in an easy and efficient manner.

Do You Legally Own Your Web Site?

You paid good money to have your website designed. But are you sure that you actually own it?

You may be surprised to learn that the firm that did the development work for you may actually be the copyright owner of your web site. If you retained an independent development company or individual to create your site, ownership of your site may be at risk unless you properly contracted with the developer to assign the copyright to you. In short, you may have paid a lot of money to have your site developed, only to find in the end that the developer, and not you, is the copyright owner. If you are in charge of having the web site developed within your company and ownership of the web site later becomes an issue, this may be very difficult to explain to your manager or the board of directors.

Copyright Laws Specify Who Is The Author

The two legal factors involved will be the United States Copyright Act and the contract that you may ot may not have entered with the developer. It is fairly clear under the Copyright Act that the developer would be considered to be the “author” of the web site if the developer was an independent contractor and not a bona fide employee. It is the “author” of the work that has the rights that the copyright act provides.

Works Made For Hire

For a website developed in house by an employee, the company would be considered the owner of the copyright. This is because works created by employees are considered to be “works for hire.” With a “work for hire,” the employer has the right to copyright the work and to assert all of the rights of a copyright owner.

There are cases where an independent contractor can be considered to have made a “work for hire” that vests rights in the company that contracted for the work, but the conditions for this would be very difficult to meet in the case of a web site developed by an outside firm or individual. There are 3 requirements in order for a work created by an independent contractor to be considered a “work for hire.”

The first requirement is that the work be specially ordered or commissioned by you. In most cases, this test will be met if you have contracted the web developer to create your web site from scratch and not based upon a site that the developer has previously created.

The second test is more difficult to meet. The work has to fit within one of the narrow statutory categories which will rarely apply in the case of outsourced web development work. The third requirement is a written agreement that includes a clear agreement between the parties that the work would be considered to be a work made for hire. This requires very specific wording.

Reliance On Work for Hire Status Is Not Enough

One common mistake is to assume that simply placing “work for hire” language in the contract will preserve the copyright in the party contracting for the work. This language alone is not enough. All three requirements must be met and in the usual web development relationship these conditions do not exist. So many people believe that they have the copyright to their work because they used a “work for hire” clause in their contract only to find out later that this clause does not protect their copyright.

Uncertain Ownership Can Devastate Your Business

It is no surprise that this issue of copyright ownership can have devastating impacts on your business. Without properly addressing the issue, the developer and not you would not have the right to file for copyright protection. These rights include the right to control derivative works (modifications) and the right to control publication of the work (posting on the Internet) among other rights.

Practical Solutions To Uncertain Ownership

These potential problems are best solved at the time you enter the contract with the web developer. Most developer provided contracts will be relatively silent on these issues. Silence actually benefits the developer who would usually then be the author of the work under Copyright Laws. This does not benefit the client though.

So what should the client do about this potential problem? Ideally, the original agreement with the developer should require that the developer assign all copyrights in the work to you. The contract should contain language making this assignment and it is also a good idea to require in the contract that the developer provide you with a stand-alone assignment of copyright in a form that is satisfactory to you.

From the developer’s standpoint, web developers often use templates of work that they have done for other clients when taking on new project. You can always satisfy the developer’s concerns by licensing back to the developer certain portions of the work that would permit the developer to use the basic structure of your project as a template for a subsequent project. In doing this, you may be able to negotiate on the pricing aspects of the project and it could work to your benefit. Just be careful not to give too much back to the developer so that the developer can just change the logo and some colors and use your unique layout for another client. You might also consider prohibiting the developer from using your template in connection with a business that competes or otherwise is in a position to take business away from you.

The last alternative that can be used is to have the development company retain the copyright and license the use of the content to the client. This is clearly not the preferred course for the client, but is a method often proposed as a compromise by the developer.

Regardless of the method that you use, be certain that when you pay for development work that you are contractually given the right to use, and preferable exclusively control the content that you have developed.