What Is Website Development?

Website development is a relatively broad term that many of us use without fully understanding what it means. Since the birth of social media and the growth of online marketing, there are many companies around the globe claiming to specialise in this area. But what exactly does it mean, and how could it help your business?

Website (or web) development basically covers the work involved in creating an online site. The components involved in this process can range from developing a single, static page to advertise a company’s contact details or place, and could extend to the most complex, web-based internet applications and network services.

Since the commercialisation of the internet, this has been a growing industry that has allowed people to work remotely from all corners of the world. It has catered to a growing demand, with many businesses needing to outsource technical experts to help them get their website up and running.

Under this umbrella, you will find categories such as web engineering, web design, web content development and e-commerce. Ecommerce refers to the process of online shopping that many sites now use to sell the majority of their products. It is so successful, it has been predicted to give many high street stores extinct.

Among professionals, the term web development usually refers to the non-design aspects of building a website. The services are equally important, but they are usually offered separately – either by the same company by way of an in-house design expert or to be sought separately.

In recent times, the term has come to include writing mark-up and coding for sites, as well as the creation of content management systems (CMS). CMS allows non-technical people to make changes to their websites without possessing the same knowledge that a web developer might.

Depending on the size and scale of your company, you may already have a web development team in-house that deals with this aspect of your business. However, many companies tend to outsource this work as it comes with the benefit of being able to be performed remotely, saving on costs.

If you own a start-up or smaller organisation, you may be thinking about employing a single web developer to handle your project. They may work as part of a larger organisation, such as a digital marketing agency, so will be able to grow along with your company to accommodate your needs.

You will need to keep the cost of these services down to comply with your budget, so it is best to look for a web developer who can offer you a combination of value for money and skill. If you’re on a particularly tight budget, you should discuss this with them to find out what they can do to help you.

As well as a number of web development and design services, an agency may be able to help increase your brand’s visibility in other ways – by managing your social media platforms or helping you develop an effective online marketing strategy.

Not only are they technical experts, people who work in this kind of role with have in-depth knowledge of the modern consumer market, so will have a mind for online business. They should also have a creative eye, so will be able to help make your company advertising stand out against other competitors on the market.

You will find a number of digital marketing companies online who you can contact directly to help you enhance your online profile. Be sure to check out customer reviews to find out which ones are the best. You should also be able to view earlier examples of their completed work on their company website.

Brief Overview Of Web Application Development Industry

Can we imagine how a future technology will look like? No one could except maybe some gurus being deeply involved in the process of its evolution. Still a regular analyst is able to make certain predictions by investigating the history of the branch and finding out some interesting and promising tendencies. So let us ponder about web development and its future a bit!

Web Development: The Beginning

The initial concept of computer network was shaped rather long ago, yet it took considerable time for the technology to go beyond American campuses and to come to ordinary people’s houses in all major cities of the world. It was a real breakthrough from the start – wow, now I can send letters to my friends, and they’ll get them just in a few minutes! But this was only a beginning.

The networking evolution took the technology to a fascinating new level after HTML was invented by Tim Berners-Lee in 1990. When first browsers appeared, it became clear that people have got extra tools for communication. Exchange of multimedia content and knowledge became really easy for anyone who has access to the Web. Still, each user had his or her special needs. That created great, ever-growing demand for special web applications.

Modern Web Technology Trends

This market continues growing really fast. As more and more applications and platforms are introduced to the worldwide user community, the demand for smarter solutions does not become lower. Users which get new online tools for education, business, or fun begin to want more – higher speed, better operability, richer knowledge sharing. This factor drives the industry further growth.

Another important trend is the massive Cloud technologies adoption. What does Cloud bring its users? First of all, it is mobility and independence. Independence from operational systems and hardware. All data is stored and processed online while connectivity and security levels remain the same or even better. So more and more people are beckoned to perform their daily operations via the Web. This means even larger potential clientele for web application development companies all over the world.

Waiting For Faster Industry Growth

The analysis of major tendencies in the web development industry can help to evaluate its future trends. The rapid growth during the 2000s resulted in lots of innovations and breakthroughs which gives us some information to imagine the technology’s face of tomorrow.

Cloud migration is speeding up and major Cloud providers will undoubtedly gain several times more users during the next decade. That will mean much more load for their networks and, as a result, new smarter networking solutions. Gradually, the Web will likely be the main place for universal business, educational and social activity. That will surely require better tools for online sharing.

As for the implementation of all those solutions, the geographic distribution of roles will probably get larger. More and more web development projects will be outsourced in order to reduce expenditures and gain competitive advantages. The demand for good offshore contributors is met by the emerging quantity of IT outsourcing companies in countries with less developed economy. Due to lower prices in those locations such companies are able to provide nice offers for their clients from US or Western Europe.

Some locations are likely to gain more weight in the overall web development outsourcing industry. Eastern Europe, and especially Ukraine, tends to become more attractive place for project owners from the economically developed countries. Good technical level combined with relatively low prices make local web app development companies provide very high ROI rate for their clients.

Important Things to Consider When Designing and Developing a Web Portal

Today’s brands cannot think without a website and with more and more people using the internet and remaining connected at all times, it is becoming crucial for business owners to understand what people want and to offer them services accordingly. For this, your website has to be attractive while offering essential features and functionalities to keep the business operations smooth. But before you develop or design your web portal, here are few things that you should plan with an intelligent approach to the market.

Make it clear about who you are:

For people, your website is your public face and this means that you should carefully reflect your brands and put forth and incorporate messages that reflect who you are and what you do. This is a great option that can be mentioned on the About Us page as this page will tell all the viewers about the things that you think they should know about your brand.

Choosing a domain:

A perfect domain says a lot and being memorable makes it easy for the audience to make a comeback. Finding the right name of the brand is crucial so that it helps to maintain the identity and purpose of the web portal. So, choose a domain that leads to a greater chance of being located in the search engines. An easy access will always help you get more customers.

Clean design:

Another most important thing that the designers and web developers should remember is to create a clean and appealing design. The quality of the design should be easy to read with intuitive navigation and a clean design is often attractive and easy to read. Such designs help the viewers to focus on the brand and content instead of getting distracted with graphics or irrelevant texts.

Functionality:

During a web portal development, the developers should also consider the functionality of the website. Some of them are the loading issues or any broken links, site security features, and etc. It is very important to consider the user’s perspective and also keep some contact forms, customer feedback sections. Any functional issue on your website can prompt your visitors to quit the site.

Navigation:

If your website is very difficult to navigate, then your customers may never return back to your site. So in order to increase the efficiency of your site and to make it appealing, you can conduct an in-depth site review. One powerful means to improve the visitor’s ability to use your website is to add a site map. This also helps the search engine crawlers to easily crawl your site.

SEO friendly codes:

If you are adding new web pages or even optimizing the existing pages, then it is critical to have SEO-friendly and clean code. It is by improving the site’s code that you can increase the overall return on your investment. SEO friendly codes also act as a guide for the search engine spiders by offering a clear picture of your website’s content.

High web security:

With technological advancements, newer security risks have cropped up. From viruses to malware and malicious apps, there are many things that can cause great damage to your website. To reduce the threats, businesses must add SSL certificates to their websites. And during development, it is vital to review the security features that are within the site’s design and framework.