Why Equity Partnerships For Web Designers Don’t Work

I would be willing to bet that every web designer or developer has been approached at one time or another to do work on a website in exchange for an equity percentage of the company. You see this a lot on ad listings sites: people pitching their great, million dollar to prospective web designers in hopes of enticing them in a once in a lifetime, business partnership which will be the next Facebook or Twitter. Not so surprisingly though, very few (if any) developers worth their salt entertain these offers, and there’s a few reasons why.

Million dollar ideas are a dime a dozen. GoDaddy ran a commercial during the Super Bowl which pointed this out in a comical way. Your great idea which you are certain will make a lot of money and make everyone in your life happy, has most likely been thought of by someone else. That’s OK though, people thought of Facebook before Mark Zuckerberg did, but for some reason he’s the one that made it work. This leads to the other issue with equity partnership proposals.

Web designers talk to owners of start-up companies all the time, and we work with many as well. We hear the great ideas, and in some cases the ideas are great. We feel the passion in the client’s voice in regards to how perfectly planned out everything is – how every corner has been covered, and we hear their excitement as visions of inflating six and seven figure bank account balances scroll past their eyes like a stock ticker. Then the work begins and the vision becomes complete. The website finally gets launched and the client sits back and waits for the money to start rolling in.

As a web developer who may have agreed to an equity deal with this client, I will be waiting for my first cut of 20% to come in. It most likely was a good idea and I probably did a halfway decent job on the site, although chances are if I actually agreed to do this, I didn’t have much experience at all with professional web development. But that’s neither here nor there. Hopefully I would have signed a contract, but anyone who signs a contract most likely understands that it’s about as valuable as the paper it’s printed upon unless you pay an attorney to look it over, amend stipulations in your favor, and then have the client re-do it. This almost never is an option. If you, as the developer, requested this, the client would almost certainly find someone else. But let’s say it was all done legit with a real contract and attorneys for both parties went over it with a fine toothed comb, leaving me as the web developer waiting on my first check of 20%.

A new website is like the elusive Planet X – it’s out there but nobody can see it. This is really the crux of the equity partnership problem. Getting a new website noticed takes time and money. The time component can only be overcome if you happen to get an advertisement on television in front of millions of viewers, or if you get a write-up on one of the major news networks, or maybe if you’re Tweeted multiple times by Lady Gaga or Beyonce with their endorsement. If you can’t get this type of instant marketing, then it will take time. Time and money – in most cases, lots of money.

So as a website developer, when approached by a client to do an equity split in exchange for thousands of dollars worth of work to get a website launched, the first thing that pops into my mind is, “if he/she can’t afford to pay me $5000 to develop their website, how are they going to afford to spend three times that amount, or even more, to get the website bringing in enough visitors and producing enough business to actually be able to pay me back for the time I spent, in a somewhat timely manner? And, will that one year contract even be close to enough time to pay me back given these circumstances?”

The clients that it would be worth while to do an equity split arrangement with, where I as a developer will actually make my money back in a timely manner, and then some, don’t need to enter these arrangements and more importantly, wouldn’t want to enter into one of these arrangements, because it would be cheaper just to pay up front than give a percentage on their million dollar idea.

8 Amazing Benefits Of Choosing WordPress Development For Business Sites

Since its inception and discovery, WordPress sites have gained immense popularity in the tech arena. Especially, when it comes to developing highly interactive websites, it’s quite tough to find an option like WordPress. Apart from being the most widely-used and highly popular blogging software, WordPress also emerges as one of the best CMS platforms for non-blogging sites.

Right from its inception in 2003 to the present times, WordPress has been the perfect option for numerous web development projects. On that note, it’s high time to find out the numerous benefits and advantages offered by the platform.

Why choose WordPress?

If you are planning to build highly interactive, responsive, and functional business websites, WordPress will be the right option to choose. The platform will help you build the best websites and add more power to them.

Some of the top advantages of choosing WordPress over other platforms include:

1. Easy management

As a browser-based platform, WordPress offers easy and hassle-free site management. You can login from any location or device and manage your business website.

2. Easy-to-use

With numerous plug-ins and an easy-to-use interface, WordPress ensures smooth integrations. Adding blog posts, images, contents, and new pages happen to be quite easy and hassle-free with WordPress. The intuitive and simple interface of the platform reduces formatting time.

3. Search-engine friendly

Search engine crawlers find it quite easy to index WordPress sites. Thanks to the simple and clean coding offered by WordPress. Most importantly, WordPress sites ensure precise and comprehensive search engine optimization. The presence of Meta tags, description, keywords, and titles for every image ensures targeted and specific SEO.

4. Complete site control

With WordPress CMS solutions, you will gain the opportunity to perform regular updates on your site. WordPress offers complete site control, which reduces the dependence on your web developers. You won’t have to wait for their assistance and perform updates on your own.

5. No FTP software or HTML editing

While working with WordPress, developers will not require additional FTP or HTML software. As a self-contained platform, WordPress will help you create new blog posts, images, texts, and documents. Other than that, this particular blogging platform will also let you upload new documents and image galleries.

6. 100% customizable designs

Choosing WordPress as the platform for developing business websites will be beneficial in ways more than one. The platform offers 100% customizable web designs thus helping you ensure a unique experience for your target audience.

7. Plug-ins for functionality improvement

With unique, amazing, and affordable plug-ins, WordPress creates amazing opportunities for functionality improvement. You can add Twitter feeds, image galleries, Facebook FanBox, and event calendars to your site. Some of these plugins are also available for free.

8. Optimum Scalability

One of the direct benefits of choosing WordPress is scalability. Irrespective of the number of contents added and included by you; WordPress sites will offer optimum functionality along with scalability. Quite naturally, every business owner will wish to have a highly scalable business website that grows along with their dream ventures. The scalability offered by WordPress will make that happen.

These benefits will surely tell you why you need to choose WordPress while developing your business website. However, associating with the leading WordPress development company will emerge as a highly crucial aspect in this context.

The need for choosing leaders

When it boils down to ensuring successful WordPress development, there’s no denying the importance of associating with leading service providers. With in-depth knowledge and professional expertise, they will extend the best support to you.

Check out some of the benefits of choosing the top WordPress Web Development Companies for your project.

  • Know-how and experience: The top companies have not only professional expertise but also possess extensive experience. By choosing them, you will achieve the best WordPress web development projects.
  • Comprehensive assistance: Right from planning the project to executing it, the top WordPress developers will render comprehensive support. Site owners will have precious little to worry when they have the best service providers by their side.

With these benefits, the leading WordPress web development company will ensure the best experience for you.

Concluding note

Whenever there is a WordPress web development on cards, make it a point to choose the top developers. They will successfully ensure the best web development experiences for you.

Earn On Offshore Web Design and Development

If you have some experience in web site design and want to make good money you can try acting as IT-outsourcing partner. Learn more what you should know and how to start.

Why offshore web design and development?

Offshore web site design and development help to keep prices at least 3-5 times less, for example, average hourly rate of web development services in USA is $35-75; in UK – $25-50, in Ukraine – $5-20.

How it works?

Typical plan is like that:

  • You find a client who needs a web site, ask his/her requirements for the project and send to your offshore partner company.
  • The partner makes a proposal and gives you the project estimation basing on his hourly rate, for example, $10.
  • You mark up the rate $10/hour as high as you wish (and can – taking into consideration competition in your region, level of demand for web design services, and other marketing factors), for example to $30/hour, and sends the proposal to the client. So if the web design project is estimated on 50 man-hours of work, you charge the customer $1500, from which $500 you pay to your offshore partner company, and $1000 is your profit.
  • The partner company works on the project and delivers it to you along with copyright for the work.
  • You deliver the site to the customer.

Result – you have a satisfied client and good profit from the marked up price.

How to start?

The first and most important step is to analyze market in your region and decide if it’s worth to start this business.

If you already have your own web design company it is easier for you because you already know situation in the market, gain certain reputation, have clients list, etc.
But don’t be afraid if you are new to web design business. Believe in yourself and work hard and finally you will be rewarded for all your efforts. As in any type of business, starting the one in web design area, you must ask yourself general marketing questions:

1. Who will be your customers?

2. Why they will order the web design services exactly form you?

3. Where and how they will get to know about you?

Without having clear answers to these questions you shouldn’t try to start anything.

The second step is to find trustful and reliable partner – offshore web design company – that will work as “development center” for your business. This company must have good experience in web design and development area, good reputation, top level of customer care and communication. There are many resources in the Internet where you can find necessary information – search engines, web design directories, outsourcing portals.

For example, you can try searching in search engines for appropriate key phrases “offshore web design”, “offshore web site design”, “offshore web development” and analyze sites of your potential partners.

Also here are several sites where you can find lists of offshore web design companies sorted by country.

http://web-designers.bluegeckonetwork.com/

http://www.theoutsourceguide.com/

http://www.1234-find-web-designers.org/

How to choose the right offshore web design partner company?

There are 2 main factors that determine your choice – cost and quality of web design work.

Cost

Basing on the average web design prices in your local market and your competitive abilities you set prices that you will charge to your customers. There are several methods of web design price calculation, most used are flat price for fixed web site packages, and price based on man-hour rate. Most web design companies operate with both and choose one depending on each project type and requirements.

Then you decide which profit you want to have and narrow down your search choosing companies with appropriate price range.

Quality

Consider the company reputation, portfolio of previous works, testimonials of previous customers, level of communication. Pay attention to payment policy and method, conditions of ready projects delivery, warranties, post-development support and maintenance.

If all details are agreed you may start partnership. Sometimes the first project is quite simple to test abilities of both parties and if everything is going well the partnership will bring mutual benefits.