Why Is It Important For A Web Designer To Know How To Code?

Contrary to the popular belief that web designers should not worry about web development, geeky programming codes can actually help the creative bunch to a great extent. Almost every web designer has a basic knowledge about HTML and CSS. However, they often feel that a detailed knowledge about coding will make them abandon their Mac Pros, afternoon coffees and Photoshop brushes.

I do not feel that a designer’s creativity can get hampered if he becomes a code jockey. In fact, there are chances that his designing skills will get better and sharper. Are you wondering how this is possible? Here are some reasons why it is important for a web designer to know how to code:

#1. Better Design

Web designers have a great knowledge when it comes to color theory and typography. However, he should always look for ways to expand his skill-set. He must make sure he becomes unparalleled with his vision and talent. Just as a painter needs to learn about bristle qualities, paint compositions and canvas types to become a complete artist, a web designer will find it easy to execute his ideas if he knows the intricate details of the development process.

#2. Better Communication

It is natural for a web designer to find the techno-jargon of the developers totally alien to his ears. And it is obvious that he will find it hard to understand when exposed to a discussion among developers. However, efforts to know coding and working with codes will make him familiar with the terms, and as a result, “meaningful” conversions with developers will help him design more efficiently.

#3. Better Expression

The official website of WordPress has a message at the bottom: “Code is Poetry“. What is the meaning of this message? It means that the power to transform a code into something visual is the highest form of art. If a web designer can write his own codes, it will help him express in a better way. He will have the power to enhance his designs by creating pathways and developing wire-frames all by himself. The more he will know about the medium he works in, the better he will work in that medium.

#4. Better SEO

Why should we rule out SEO from the discussion? After all, SEO is also a part of a website. SEO helps a website get better visibility on the search engines. When a web designer is able to write codes, he is also able to design in such a way that will benefit an SEO campaign. And when a designer is SEO-friendly, it will just become another feather on his hat.

#5. Better Accessibility

When SEO knowledge meets the power to code, it creates better accessibility. A great accessibility helps in reaching more people via a website. Designers will not only develop codes for accessibility, but also understand every consideration. It will become easier for him to present information in a clean and coherent way, and visitors will find it easier to navigate.

5 Basic Parameters That You Should Look For In A Website Development Company

A website is a vital marketing tool which has become necessary for every business owner today. With the growing trend of website development, several web development companies have been launched so as to provide high-quality services. Business owners have a wide range to make a choice from because of the presence of a big number of service providers in the market. When it comes to finding the right and suitable firm for the development of your business website, you need to focus on plenty of things. In this post, I have made a great effort to cover 5 basic parameters that you should look forward to in a Website Development Company and these include:

Portfolio: An experienced and knowledgeable web design company will have an exuberant portfolio, which is worth showcasing to a potential customer or client. A company that is experienced in managing various types of the project successfully can be the best route to your final end.

Web Designs Sample: Going through sample designs provided by a web development firm can help you in making an opinion, an outlook and an impression about the service quality. So, asking the service provider about the samples can be of great help for you.

Understands Your Business: Remember, a good sense of business understanding proves to be a vital factor. A web development firm needs to understand your business so as to suggest the best website design and User Interface. An attractive design appeals directly to your future clients and sets up a mental bond. Ensure that the development company executes the right method for the development of your website.

Cost Effectiveness: Keep in mind that a great quality web design is a long-term investment and cost you some more money in the initial stages compared to an average one. A professional service provider will always advise you on a dynamic design, bearing in mind the future aspect of your business.

Reference Of Clients: Business requirements vary from entity to entity but talking to previous clients will provide you the idea about work quality of the service provider. You need to ask relevant questions to them in order to analyze the kind of experience they had while working with them. Some relevant questions that you should ask are how was their experience with the firm? Was the web development process easily carried out? Was the project completed on time? How were the support and guidance? Was transparency maintained at every stage of the process?

These fundamental parameters mentioned above are important to consider while choosing a professional web development company that suits best for your business needs and your budget.

5 Most Useful SEO Web Design Tips for You

It is often said that Search Engine Optimization or SEO is all about developing and improving the content of various websites and uplifting their positions in the search results. But, it is not true completely. SEO web design is equally important for accelerating the rankings of websites in SERPs. Find 5 most effective techniques below that can help web designers come up with well-built as well as search engine friendly websites.

Site navigation

An SEO web development company should focus on creating a simple yet attractive site navigation. Websites with fancy navigation menus cannot be crawled by search engines easily. A SE friendly and intuitive navigation system can make the task easier for Google and Yahoo robots. So, it is always recommended to make the use of web platforms such as JavaScript, CSS, etc. instead of employing fancy applications like Flash.

Appropriate URL

URLs are one of the most crucial parts of a website. Hence, it is of utmost importance that the web developers generate reliable, search-friendly URLs for each and every website. Query strings or any additional information which are meaningless and irrelevant to the content of the web page should be avoided for using in URLs. While removing the ‘www’ segment from the URLs, make sure that it is done for each and every web page. Otherwise, search engines would consider it separately and the site will get penalized for duplicity.

Image tag

When it comes to useful SEO web design techniques, the significance of using image tags should never be ignored. Every single image used on a website should be described properly with the help of the alt attributes of image tags. As search engines are unable to crawl images, proper tags help SE robots to collect essential information. It is an excellent way to make a website SEO friendly as well as user-friendly.

Title Tag

Every web design and development company should concentrate on creating a distinctive title tag for each web page of their websites. It is always better to use appropriate keywords in the title tag of a page. Moreover, the theme of each and every page should be mentioned briefly but clearly within the first 65 characters (counting spaces) of the title tag. This is because different search engines show only that part of your page title in the search results and the rest remains hidden.

Heading tag

Be it the title of the web page or the heading of a section in it, using suitable heading tags is always necessary. Incorporating keywords in the heading tags is a good practice as it helps various search engines find out the subject matter of the page content easily. But, keep a close eye on the number of keywords placed in the heading tags at the same time. Many web developers use lots of keywords in these tags which lead their sites to get penalized by Google for ‘keyword stuffing’.

So, just follow these great SEO web design tips and help your clients improve the rankings of their websites remarkably.